Summary of our successful case of an OEM company:
- Industry & Background of Enterprise
- Business Challenges and Challenge Statement of Project
- Project Scope
- Transformation Strategies and Business Results
Industry:
OEM (Original Equipment Manufacturer)
Background of client:
One of the major paper manufacturers in Hong Kong
Business Challenges:
The semi-finished or white-label product manufacturers experienced high pressure from the brand owners. They were expected to cut their production prices, shorten production time, decrease the minimum order quantity, and deliver high-quality products.
That led to the operation cost increase and profit decrease sharply. Due to such harsh conditions, many manufacturers had to move to backward counties to keep operation costs low.
Challenge Statement of the Transformation Project:
How to transform the business from OEM(Original Equipment Manufacturer) to OBM (Own Branding & Manufacturing)
Types of Transformations:
Business Model Transformation and Product Transformation
Duration of Project:
24 months
Strategies for Transforming Business & Resolving Challenges
We transformed white-label products into iconic branded products to meet hidden or unmet demands of specific market segments. We built up a unique marketing & sales channel to engage end consumers directly.
Key Performance Indicator(s) of the Project:
- Brand Awareness
- Profit
Breakthrough Business Results
Self-developed branded products launched successfully, and the gross profit of these products increased over 10 times.
Our Proven Track Record in other SectorsTo maximize the ROI of transformations, we have helped enterprises to innovate their business models, products, and services to generate breakthrough results, including revenue, profit, market share, customer acquisition & retention, and employee engagement. To enhance the success rate of transformations, we have developed the best practices of Design Thinking and innovation management for 8 aspects: aviation, banking, hotel, insurance, retail, public transport, manufacturing, and community development.
