In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company’s revenue was flatl...
Industry: Retail Background of Client: One of the largest retail store chains in Hong Kong Business unit involved: Marketing department an...
Industry: Paper Background of Client:  A paper manufactures Business unit involved: Major local offices in the Asia-Pacific region Busine...
As a principal designer for GE Healthcare, Doug had been designing diagnostic imaging equipment for more than 20 years when he realized that...
Cindy Tripp joined P&G in 1988 on the Charmin Brand. In 1989 she was promoted to Assistant Brand Manager, Puffs and in 1992 she was prom...
Overview Winner of a 2013 ECCH Case Award describes Apple's approach to innovation, management, and design thinking. For several years, App...

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