Harvard Business Review: How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO

Sep of 2015: How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO

Just a few years ago, it wasn’t clear whether Indra Nooyi would survive as PepsiCo’s CEO. Many investors saw Pepsi as a bloated giant whose top brands were losing market share. And they were critical of Nooyi’s shift toward a more health-oriented overall product line. Prominent activist investor Nelson Peltz fought hard to split the company in two……….

Source:

https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-into-strategy