English Version | 中文版本

About the Survey

With China’s e-commerce growing explosively in recent years, Hong Kong’s enterprises have to catch the wave and jump on the express train quickly. While e-commerce transformation is inevitable for brand owners, wholesalers and retailers, it’s not just a technical matter.
What’s more critical is whether senior executives develop disruptive strategies for dealing with disruptions and develop robust omni-channels designed to transform their enterprises and employees, inside and out. Only under these circumstances can the right people, process and platform be deployed to provide the enterprise with the critical agility to evolve in the fast-changing digital world.
Kingdee, InnoEdge, Hong Kong Retail Technology Industry Association and Hong Kong Internet & eCommerce Association conduct conduct this research to help you understand executives’ views on the positioning, challenges, opportunities and implementation for adopting e-commerce business models in Hong Kong in 2018.

If you completed the survey, you will receive an e-copy of research report summary after we published the result. In addition, you will receive a gift from below list if you completed the survey by 14 Dec 2017.

  • A Kingdee umbrella
  • A Kingdee notebook
  • An e-copy of business paper: Innovation And Performance Improvement Integration (List piece: US$ 38)
  • An e-copy of business book: The AGILE Innovation Master Plan (List piece: US$ 28)

Please fill out the survey NOW

English Version: su.vc/ecthk-e-innoedge
中文版本: su.vc/ecthk-c-innoedge

14 focuses of the Survey

  1. Compared with the major business cities of China, how would respondents  describe the status of Hong Kong’s overall approach to e-commerce?
  2. Compared with the overall approach to e-commerce of Hong Kong’s commerce sectors, how would respondents describe the status of their sectors?
  3. How do respondents view their company’s prospects in 2018?
  4. What are respondents’ three major business strategies for growth in 2018?
  5. What are respondents’ three major customer strategies for 2018?
  6. What three digital innovations will respondents use to support their customer strategies in 2018?
  7. What are respondents’ three major channels for omnichannel strategy in HK-China market?
  8. What percentage of respondents’ total revenue came from e-commerce in 2017?
  9. What percentage of respondents’ total revenue do you expect to come from e-commerce in 2018?
  10. How would respondents describe the status of e-commerce implementation in their enterprise?
  11. What percentage of the total revenue will be dropped if no any further e-commerce implementation in 2018?
  12. What are respondents’ three major challenges to expanding omnichannel business?
  13. What three factors has been key to the success of respondents’ corporate strategies for e-commerce transformation?
  14. What one aspect of respondents’ corporate culture has been key to the success of their e-commerce transformation?

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關於本調查

近年,中國的電子商貿正在處於爆炸性增長期,香港企業必須把握這個難得的機遇來乘勢而上。無論是品牌經營商、批發商或零售商,電子商貿與企業的關係也是密不可分,而且,更超越了技術性的層面。
從行政人員的角度而言,電子商貿可被定位為顛覆性策略的一個重要部份,而強大的全渠道策略更能夠推動企業與員工,跳出現在的營商框框,令業務衝破極限。在這情形下,員工、流程及平台將會能夠發展出最大的靈活度,令企業在這高速變化的數碼世界中持續成長。
Kingdee 與 InnoEdge 現共同籌辦本研究,期望能夠幫助你更明白,作為香港企業的行政人員在實施電子商貿時,更能夠掌握其定位、挑戰、商機及實施。

如你完成本問卷,當我們發表本研究報告後,你將會收到一份報告摘要的電子版本。如你能在2017年12月14日完成問卷,你即可從以下禮物中選擇其中一項。
  • Kingdee 類美雨傘一把
  • Kingdee 類美記事簿一本
  • 商業論文一份 (電子版): Innovation And Performance Improvement Integration (US$ 38)
  • 管理書籍一本 (電子版) : The AGILE Innovation Master Plan (US$ 28)

請立刻填寫問卷,謝謝。

中文版本: su.vc/ecthk-c-innoedge
英文版本: su.vc/ecthk-e-innoedge

本調查的 14 條焦點:

  1. 以中國的主要城市之電子商貿應用情況作比較,受訪者認為香港現時的整體應用情況
  2. 以香港整體的電子商貿應用情況作比較,受訪者認為他們的行業的整體應用情況
  3. 在 2018 年,受訪者對公司經營狀況的預測
  4. 為保持2018年的業務增長,受訪者將會實施的三個主要業務策略
  5. 在2018年,受訪者將會實施的三個主要客戶策略
  6. 為配合支持2018年度的客戶策略,受訪者將會實施的三個主要數碼創新
  7. 如果在中港實施全渠道策略時,受訪者將會選擇的三個主要渠道
  8. 在 2017 年,電子商貿約佔受訪者公司營業額的百份比
  9. 在 2018 年,電子商貿將會約佔受訪者公司營業額的百份比
  10. 以受訪者公司的情況而言,電子商貿的實施情況
  11. 如果在2018年內,不再實施任何的新的電子商貿項目,整體的營業額將會下降的百份比
  12. 如果在中港實施全渠道策略時,受訪者估計將會面對的三個主要挑戰
  13. 在進行電子商貿變革的過程中,受訪者認為三個最重的成功因素
  14. 在進行電子商貿變革的過程中,受訪者認為最有助變革的企業文化