Design Thinking Portal

為配合國家推動香港成為國際創新中心,香港企業管理人員必須擁有創新思維,來迎接香港、大灣區及一帶一路的創新機遇。
Design Thinking (設計思維)是美國史丹福大學所研發的創意解難方法,被譽為有效能規劃出顛覆定位、突破策略及創新產品與服務的創新管理方法。從2015年起,美國史丹福大學開始提供設計思維的免費自學視頻
香港政府在2018度的施政報告中表明將會在大力推動 [詳情],及委任香港設計中心進行全民推廣 [視頻]
但我們早在2015年已經與多個學會、協會及商會,共同推動香港企業運用Design Thinking來進行創新轉型,橫跨零售、財金、保險、健美、旅遊、服裝、OEM廠家及公用事業,從而有效轉化創新成為可量化的商業成果(例如銷售業績、客戶獲得與維持或品牌差異化),而其中2個項目的卓越成果,更在2018年的2月及 2019年 1月刊登在環球商業刊物。
為聚焦幫助商界深入了解Design Thinking的實踐方式,我們特別從各公開的媒體上,搜集了15家跨國公司 ,再加上我們為 6家香港公司 共同創造的本地成功個案,來組合成一個Design Thinking Knowledge Portal (www.designthinkingportal.com)

15 multinational companies are as below: 

香港企業的成就曾世界聞名,但隨著人手短缺成本上漲顧客需求個性化價格近乎透明化線上生態圈衝擊貿易保護重現,昔日輝煌歲月危機湧。
但隨著過去五年我們幫助不同行業,引入Design Thinking(設計思維)的來強化管理人員的創新思維;再透过應用其75套解難工,來規劃創新的產品、服務及商业模式;最后,在執行的層面,有效配合創新科技 (例如O2O,FinTech,UX ,Big Data及 AI )。今天,其中6個不同行業的創新成果已經越見明顯。


Company: 3M
Topic: Developing Innovative, Iconic and Highly Human-Centered products
Presented by: Mr. Mauro Porcini, Chief Design Officer of 3M

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[I need to learn the best practice of Localized Design Thinking…..]


Company: Airbnb
Topic: How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business
Presented by: Mr. Joe Gebbia, Co-founder and CPO of Airbnb
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[I need to learn the best practice of Localized Design Thinking…..]


Company: Apple
Topic: Design Thinking and Innovation at Apple
A Harvard Business Case: Winner of 2013 ECCH Case Award
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Company: BBVA Bank
Topic:Creating a culture for digital transformation  
Presented by: Mr. Don Relyea, CXO of the BBVA
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Company: Comvita 
Topic: Connecting your customers through Human-Centered products

Presented by: Mr. Brett Hewlett, CEO of Comvita

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Company: CitiBank
Topic: Getting Change from a Bank: Design Thinking at CItibank
Presented by: Mr. Billy Seabrook, Global Head of Design at Citi
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Company: Destsche Bank
Topic: Driving Innovation through Design Thinking 
Presented by: Ms. Gerlinde Siebert, Managing Director, Strategy and Business Management
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Company: Eli Lilly
Topic: Enhancing Patient Experience in Health
Presented by: Barry Crist and Dave Crumbacher, Clinical Innovation Lab of Eli Lilly
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Company: GE Healthcare
Topic: Transforming Healthcare for Children and their families
Presented by: Mr. Doug Dietz, Industrial Designer
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Company: Henry Ford
Topic: Ford UX-Engineering meets Design Thinking 
Presented by: Sandy Ferhee, Global Manager and James Forbes, Technical Leader
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Company: Honeywell
Topic: Design Thinking in Recruitment
Presented by: Ms. Sumedha Pal, Director of Human Resources
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Company: Johnson & Johnson
Topic: Creating Caring Experience through Design Thinking
Presented by: Cordy Swope, Senior Director, Insights and Experience Strategy
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Company: Pepsi Co
Topic: Design Thinking: To Drive Innovation and Brand Buidling
Presented by: Mauro Porcini, SVP & Chief Design Officer
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Company: Procter & Gamble
Topic: Design Thinking in Business….. Unleashing Empathy
Presented by: Ms. Cindy Tripp, Marketing Director
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Company: Siemens
Topic: Creating Innovative Products and Workforce
Presented by: Dr. Bettina Maisch and Ms. Jennifer Heier, Siemens Corporate Technology
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[I need to learn the best practice of Localized Design Thinking…..]


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[I need to learn the best practice of Localized Design Thinking…..]


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[I need to learn the best practice of Localized Design Thinking…..]