Overview | Outcomes | Content | Trainers | Certificate | Date & Fee | Track Record
Course Objective: Empower Your Product Development and Marketing Teams to Transition from OBM to ODM/OBM
Part 1: Course Overview
Why This Course Matters
As the manufacturing industry evolves from Original Equipment Manufacturing (OEM) to Original Design Manufacturing (ODM) and Original Brand Manufacturing (OBM), adopting Design Thinking is no longer optional—it’s essential.
This course is specifically tailored for manufacturing leaders who want to equip their teams with customer-centric problem-solving skills and foster a culture of innovation. By mastering Design Thinking principles, your team can revolutionize product development, respond to market demands more effectively, and gain a competitive edge in the global marketplace.
Course Overview
What You’ll Gain From This Training
This 2-day interactive training empowers participants to:
■ Understand the core principles of Design Thinking and its role in transforming manufacturing practices.
■ Develop skills for customer-focused innovation in product design and development.
■ Transition effectively from OEM to ODM/OBM models through a human-centric approach.
■ Foster a culture of collaboration, creativity, and innovation within your organization.
Targeted Participants
This course is designed for professionals in the manufacturing industry, including:
■ Management Teams
■ Innovation Leaders
■ Product Development Teams
■ Industrial Designers
■ Marketing Teams
Whether you’re based in the Greater Bay Area (GBA) or beyond, this course will equip participants with the tools to lead transformation initiatives and drive innovation in manufacturing.
Why Choose This Course?
■ Customer-Centric Approach: Learn how to use empathy and research to create products that resonate with your customers.
■ Practical Tools: Gain hands-on experience with Design Thinking tools like stakeholder mapping, journey mapping, and prototyping.
■ Proven Methods: Leverage the globally recognized Double Diamond Design Thinking Process to drive innovation.
■ Immediate Application: Foster a “learning-by-doing” mindset to apply concepts directly to your work.
Part 2: Learning Outcomes
Key Learning Outcomes. By the end of this course, participants will:
- Master the Double Diamond Design Thinking Process to design and develop new products.
- Learn how to achieve human-centered innovation in developing new and unique products.
- Gain tools to conduct empathetic research and identify the needs of stakeholders.
- Build cross-functional, collaborative teams that foster creativity and co-creation.
- Create prototypes and refine them based on stakeholder feedback to achieve impactful results.
Part 3: Course Content
Teaching methodologies
This interactive course is designed to equip you with the Design Thinking mindset, tools, and skills necessary to drive bold innovations. Engage in a dynamic learning journey that includes highly interactive sessions and culminates in collaborative group work focused on addressing a human-centered challenge. Our commitment to a “learning-by-doing” philosophy guarantees practical application and immediate implementation of the concepts taught.
This interactive course is designed to instill a Design Thinking mindset, equipping you with the tools and skills necessary for driving bold innovations throughout the manufacturing process. Engage in a dynamic learning experience featuring highly interactive sessions culminating in collaborative group work focused on addressing human-centered challenges. Our commitment to a “learning-by-doing” philosophy ensures practical application and immediate implementation of concepts taught. The course will allocate time as follows:
- Lecturing: 20%
- Case Studies: 20%
- Hands-On Practices: 50%
- Reflection: 10%
Participants will work on real-world challenges, collaborate in teams, and leave with practical prototypes and actionable insights.
Pre-Course Preparation
Pre-Course Preparation Participants will receive pre-course materials, including readings and videos, to build a foundational understanding of Design Thinking concepts before the training begins.
Session 1: Discover Stage
(1) Understanding Challenges: Use empathy interviews and stakeholder mapping to uncover unmet needs in manufacturing and product development.
(2) Sense-Making: Analyze data to identify underlying problems and opportunities for innovation.
Session 2: Define Stage
(1) Persona Development: Create realistic personas that reflect customer and stakeholder needs.
(2) Journey Mapping: Visualize customer and manufacturer journeys to identify critical touchpoints for innovation.
Session 3: Develop Stage
(1) Ideation: Multi-level brainstorming of innovative solutions for manufacturing and product development challenges.
(2) Prioritization: Use tools like the Idea Priority Map to select high-impact solutions.
Session 4: Deliver Stage
(1) Prototyping: Build prototypes and gather user feedback through testing to refi ne your ideas.
(2) Pitching & Feedback: Learn techniques for presenting innovations and gathering constructive feedback.
(3) Further refinement: Continuously gather additional feedback from stakeholders and improve prototypes for better user experience and market readiness.
Follow-Up Session
After the course, participants can access optional consulting sessions to address challenges in implementing Design Thinking techniques within their organizations. Further details will be shared during the training.
Part 4: Course Trainers
Our coaches are seasoned and certified Design Thinking facilitators. They will share their extensive experience and effective strategies for implementing Design Thinking in innovation projects and organizational transformations. This practical approach enables you to integrate Design Thinking principles immediately into your daily work environment.
Part 5: Certificate
Upon completing the course and all related exercises, participants will receive a Digital Certificate of Design Thinking Fundamentals and a Design Thinking Practitioner Digital Badge from the DesignThinkers Academy. These credentials are securely issued through a blockchain-based global certification management system. Celebrate your new status as a Certified Design Thinker by sharing your achievement across various social media platforms.
Part 6: Date & Tuition Fee
Date: 14 & 15 May, 2025
Time: 0930 to 1730
Language: Cantonese (粵語) with English Materials
Mode: Physical Training (The venue will be confirmed one week before the class starts)
Fee: HK$7,000 | HK$6,500 (Early Bird | up to one month prior to the start of the course)
Part 7: Track Record
The previous 26 public classes of the DTA Design Thinking Fundamentals course are listed below:
2025 (26th Cohort): 22 Feb
2024 (22nd to 25th Cohort): 30 Nov | 3 Oct | 19 Jul | 17 May
2023 (19th to 21st Cohort): 21 Oct | 22 Jul | 14 Apr
2022 (15th to 18th Cohort): 20 Oct | 7 Jul | 26 Apr | 17 Mar
2021 (10th to 14th Cohort): 2 Dec | 12 Oct | 19 Aug | 11 Mar | 16 Jan
2020 (5th to 9th Cohort): 19 Nov | 19 Aug | 3 Jul | 13 May | 16 Jan
2019 (1st to 4th Cohort): 2 Nov | 28 Sep | 26 Sep | 15 Aug
