Sep of 2015: How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO Just a few years ago, it wasn’t clear wh...
In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company’s revenue was flatl...
As a principal designer for GE Healthcare, Doug had been designing diagnostic imaging equipment for more than 20 years when he realized that...
Cindy Tripp joined P&G in 1988 on the Charmin Brand. In 1989 she was promoted to Assistant Brand Manager, Puffs and in 1992 she was prom...
Overview Winner of a 2013 ECCH Case Award describes Apple's approach to innovation, management, and design thinking. For several years, App...