The COVID-19 pandemic, as the ongoing coronavirus disease is significantly impacting businesses and the economy.  It is curious to see how retailers have the flexibility to be nimble, to monitor, and to adapt to the current environment and fast-changing consumer behavior that has shifted toward digital channels, products, and services across categories, but that shift has not come close to offsetting the overall reduction in spending.

VTC and InnoEdge conducted surveys to understand the change of consumers’ behavior and the readiness of Hong Kong retail industry from mobilizing during this time to stabilizing in the new environment and strategizing for what’s next; amid COVID-19.

The presentation event was held at 9am on 27 March of 2021 and the opening speech was conducted by Dr. Wallace Lam, Academic Director, Business Discipline, IVE.

The key research findings of consumer behavior was presented by Mr. David Chung, Senior Partner of InnoEdge Consulting. And the key research findings of Retail operations was presented by Ms. Flora Chan, Partner of InnoEdge Consulting. The event was moderated by Ms. Kristie Yeung, Principal Consultant of InnoEdge.

The business insight of the researches were shared by Mr. Watson Chan, Deputy CEO (Policy & Business Development), The Hong Kong General Chamber of Commerce, Ms. Katherine Yu, Senior Manager, Communications & Public Relations, Hong Kong Retail Management Association and Mr. Vincent So, Chairman, Hong Kong Retail Technology Industry Association.


Below is the video recording of the key research finding presentation and please click here to download the key research finding report (pdf version)


The opening speech of the presentation event was conducted by Dr. Wallace Lam, Academic Director, Business Discipline, IVE
The presentation event was moderated by Ms. Kristie Yeung, Principal Consultant of InnoEdge
The key research findings of consumer behavior was presented by Mr. David Chung, Senior Partner of InnoEdge Consulting
The key research findings of Retail operations was presented by Ms. Flora Chan, Partner of InnoEdge Consulting
The business insight of the researches was shared by Mr. Watson Chan, Deputy CEO (Policy & Business Development), The Hong Kong General Chamber of Commerce
The business insight of the researches was shared by Ms. Katherine Yu, Senior Manager, Communications & Public Relations, Hong Kong Retail Management Association
The business insight of the researches was shared by Mr. Vincent So, Chairman, Hong Kong Retail Technology Industry Association.