The COVID-19 pandemic, as the ongoing coronavirus disease, is significantly impacting businesses and the economy. It is curious to see how retailers have the flexibility to be nimble, monitor, and adapt to the current environment and fast-changing consumer behavior that has shifted toward digital channels, products, and services across categories, but that shift has not come close to offsetting the overall reduction in spending.
VTC and InnoEdge conducted surveys to understand the change in consumer behavior and the readiness of the Hong Kong retail industry from mobilizing during this time to stabilizing in the new environment and strategizing for what’s next; amid COVID-19.
The presentation was held at 9 am on 27 March 2021, and the opening speech was conducted by Dr. Wallace Lam, Academic Director, Business Discipline, IVE.
Mr. David Chung, Senior Partner of InnoEdge Consulting presented the key research findings on consumer behavior. And the key research findings of Retail operations were presented by Ms. Flora Chan, Partner of InnoEdge Consulting. The event was moderated by Ms. Kristie Yeung, Principal Consultant of InnoEdge.
The business insight of the research was shared by Mr. Watson Chan, Deputy CEO (Policy & Business Development), The Hong Kong General Chamber of Commerce, Ms. Katherine Yu, Senior Manager, Communications & Public Relations, Hong Kong Retail Management Association, and Mr. Vincent So, Chairman, Hong Kong Retail Technology Industry Association.
Below is the video recording of the key research finding presentation
***Please click here to download the key research finding report (pdf version)***