What Data-Driven Design Thinking Matters?
Data-Driven Design thinking has spread worldwide after iconic digital enterprises (such as Apple, Airbnb, Amazon, BBVA, HSBC, JP Morgan Chase, Uber, and Google) created breakthrough business results. It uses data and an empathic understanding of end users to create meaningful experiences that enable clients to do what they do faster and better.
In addition, we deployed the Data-Driven Design Thinking method to help many enterprises to enhance their business performance in Hong Kong. For example, a bank improved its customer retention rate by up to double digits, an insurance company enhanced its closing rate by 124%, and a retail chain enhanced its customer satisfaction rate by up to 30%. Some of our successful digital transformation projects were published in the international journal and local academic casebooks.
How does Data-Driven Design Thinking work?
The approach typically aims for digital customer strategies by harnessing qualitative insights with quantitative prediction and a relentless focus on customer needs.
Program Overview and Objectives:
This program combines mini-lectures, case studies, tool practices, and a deep dive into the Know-How of Design Thinking methodology and Data Science. After the program, you will be able to
- Capture the Real-time, Measurable, and Quantitative pain point(s) of your targeted customer segment(s)
- Leverage digital to develop compelling Value Propositions and Business Strategies that help your business to turn a threat into an opportunities
- Integrate digital technologies (such as AI, AR/ VR, IoT, and Digital Currency) to create a high-impact digital customer experience
- Realize the Low-cost, High-fidelity, and Time-saving ways for prototyping with affordable digital technologies
- Master Change Leadership relative to Policies, Processes, and People across four phases of digital transformation (Ignition, Lift-off, Launch and Sustain)
Course Leader and Experts:
|Mr. David Chung, Co-Founder of DesignThinkers Academy HK||Dr. Toa Charm, President of OpenCertHub Academy||Mr. Luke Chu, Chairman of HK Internet & eCommerce Association|
Duration: 2-Week | Six 3.5-hour training workshops AND One 1-on-1 follow-up coaching
Dates: 4 Jan to 14 Jan 2023 (2 Lessons on Wednesday evening and 2-Full-day-Lessons on Saturday)
Venue: Kwun Tong | Face-to-Face Training Mode
Tuition Fee: HK$7,500 (Super Early Bird By 31 Oct) | HK$8,500 (Early Bird | Before 1 Dec) | HK$9,000 (List Price)
Course flyer: For the 13-page course flyer, Please click here
Track Record of this Program
The first-ever Data-Driven Human-Centered Design class was conducted from 30 April to 21 May 2022, and below is the group photo of the last lesson. There were 12 participants in the past class.
About DesignThinkers Academy Hong Kong and InnoEdge Consulting
DesignThinkers Academy (DTA) is one of the leading global Design Thinking (DT) training institutes. It represents 25 countries and has developed over 75,000 Design Thinkers for hundreds of top-notch companies. DTA Hong Kong aims to provide a world-class innovation model with localized practices. Innoedge Consulting Limited is the major shareholder of DesignThinkers Hong Kong Limited, we operate the training services of DesignThinkers Academy in the Hong Kong region.