Aviation & Logistics

Overview | Signature Program | 10 Popular Programs | Track Record

Design Thinking Training Series for Aviation and Logistics Sectors

Design thinking is a transformative approach in the aviation and logistics sectors, crucial for tackling complex challenges and enhancing service innovation. By centering on user needs, it empowers these industries to refine operational processes, boost customer satisfaction, and integrate cutting-edge technologies effectively.

In the aviation and logistics sectors, design thinking is not just a tool for creating new services but a fundamental approach to rethinking the entire ecosystem of operations and customer engagement. It allows these sectors to remain competitive and responsive in a fast-changing world, ensuring they can continually deliver high-quality, efficient, and safe services. By embedding design thinking into their strategic planning, companies in these sectors can drive meaningful and sustainable innovation.

In fact, we successfully guided an airline in launching the world’s first service tailored specifically for musician passengers, achieving a near-perfect customer satisfaction rate for this innovative offering. Additionally, their passenger growth rate significantly exceeded the industry average of 7.5%. This successful project was documented in the international management journal Performance Improvement on September 14, 2018, and featured in the Hong Kong Design Thinking Business Casebook 2019.

Signature Program

We have launched a dual-certificate training course with the Vocational Training Council (VTC) to help aviation and logistics practitioners enhance their 8 competencies.

Core Skills: Empathy, Collaborative Problem Solving and Innovative Thinking

Sector-based Skills: Operational Efficiency, Safety Protocols, Sustainability Practices, Customer Service Solutions and Route and Network Optimization

By enhancing these skills through Design Thinking, aviation and logistics companies not only improve their internal processes but also boost their service quality and resilience in the face of industry disruptions and competitive pressures. This skill set transformation contributes to building a more agile, innovative, and customer-focused workforce.

10 Popular Customized In-house Courses for Aviation and Logistics Sectors

Aviation Sector:

  1. Digital Skyways: Transforming Aviation Customer Experience through Technology
  2. Flight Future: Embracing Digital Transformation in Aviation
  3. Aviation Analytics: Leveraging Data to Elevate Passenger Experiences
  4. Customer-Centric Cockpits: Innovating Aviation’s Digital Frontiers
  5. Data-Driven Altitudes: Advanced Data Tactics for Aviation Professionals

Logistics Sector:

  1. Logistics in the Digital Age: Transforming Operations with Data and Technology
  2. Smart Supply Chains: Enhancing Customer Experience through Digital Innovation
  3. Data Dynamics in Logistics: Mastering Management for Enhanced Delivery
  4. Digital Delivery: Innovating Logistics for Exceptional Customer Service
  5. Chain of Insights: Integrating Customer Experience and Data in Logistics

Our training programs boast exceptional adaptability. Offerings range from concise 2-hour introductory talks and 4-hour training courses to comprehensive 8-hour to 15-hour action-learning workshops and 30-hour project-based workshops (or Design Sprint Mini-Innovation Projects).

Furthermore, all the techniques and tools utilized in our training programs can integrate Artificial Intelligence (AI) and Big Data technologies to enhance innovation efficiency by up to 40%. This includes AI-driven User Demand Identification and Prioritization, Quantitative User Emotion Analysis, and AI-driven Innovative Idea Generation and Feasibility Analysis.

In addition to our training services, we also offer internationally recognized Design Thinking skill Assessment Services. These assessments are designed to help your staff identify and bridge gaps in their innovation competencies, further enhancing their effectiveness and your organization’s competitive edge.

Track Record

Since 2017, we have successfully delivered more than 550 Design Thinking training classes across various sectors, including business, social service, public service, and education throughout Hong Kong, Mainland China, and Asia.

As the exclusive representative of the globally renowned DesignThinkers Academy in China, we offer programs that not only provide internationally recognized Design Thinking certifications but are also facilitated by globally accredited specialists in Design Thinking. Our commitment to excellence ensures that each program meets the highest standards, tailored to empower professionals at all levels with cutting-edge skills and innovative methodologies.

For more Design Thinking Courses for Other Sectors and Management Areas, please click here