Billy Seabrook, Global Head of Design at Citi, spoke at Design Driven NYC on May 10, 2016. Seabrook discussed his experience introducing user-centered design to drive innovation at a financial services company.
Citigroup is a diversified financial services holding company that provides various financial products and services.
Design Driven NYC ( is a monthly event focused on design and UX, hosted by FirstMark Capital ( and organized by Dan Kozikowski and Andrew Oved.
About FirstMark
First Mark is an early stage venture capital firm based in New York City. Since founding the firm in 2008, we have been humbled to see the dramatic impact that startups can have on the world. And yet, these companies share common beginnings. A few people banding together and taking a leap into the unknown. The heightened sense of excitement when pushing beta code to production. Discovering that the world wants to do something entirely different with a product. A nerve-racking decision to pass on a major partnership to stay focused on the mission. These are the moments we cherish being a part of, and we are grateful to our entrepreneurs for allowing us to be a part of their journey.