Don Relyea, CXO of the BBVA Dallas Creation Center and Global Head of IP, discussed design thinking and the benefits of creating a culture of support for digital transformation. Don spoke as the featured presenter at a recent meeting of the XD Leadership Alliance in Dallas.
About XD Leadership Alliance
The mission of the XD Leadership Alliance is to recognize and connect industry thought leaders in the fields of design, technology, research, product and marketing. As customer experience continues to be the top driver of digital transformation for organizations, experience-driven (XD) businesses are leading the way in increasing market share and delivering greater ROI. The new ideas and collaborative efforts of the XD Leadership Alliance are aimed at keeping Dallas at the forefront of this vital economic initiative.

For more information and to get involved, visit the XD Leadership Alliance now at