Design Thinking 3.0 Playbook: For Start-Up, Step-Up & Scale-Up Entrepreneurs
Category 2: Hospitality and F&B Sectors
Design Thinking has become a game-changer for the hospitality and F&B sectors, enabling businesses to create customer-centric solutions and adapt to global challenges like COVID-19. Companies like Airbnb and Uber Eats have demonstrated how innovative approaches can drive market development, improve customer experiences, and generate substantial revenue.
From Hyatt creating new business opportunities to Domino’s enhancing digital services, Design Thinking fosters resilience and growth. In aviation, rebuilding trust and transforming customer experiences post-pandemic highlights its impact. These cases showcase how human-centered strategies empower the hospitality and F&B industries to thrive in an ever-evolving market landscape.
Hospitality Sector
| Execution Practices | |
| 200 How Design Thinking Works for Hospitality | Cantonese Video |
| Case Studies | |
| 201 Airbnb: Overcoming the challenging problems at the startup stage | Cantonese Video |
| 202 Airbnb: Digital Transformations for Market Development amid COVID-19 | Cantonese Video |
| 203 Airbnb: Generating US$10 Million in Revenue Through Innovative Customer Experience | English Video | Cantonese Video |
| 204 Airbnb applies data-driven Design Thinking to implement the “Why Hosts Reject” project | Chinese Article |
| 205 HYATT: Creating new business opportunities amid COVID-19 | Cantonese Video |
F&B Sector
| 231 Domino Pizza: How Domino’s Created Excellent Digital Services | Cantonese Video |
| 232 Uber Eats: Developed Intimate Delivery amid COVID-19 | Cantonese Video |
| 233 Uber Eats: Developed Human-Centered F&B Services | English Video |
Aviation Sector
| 251 HK Airlines: Customer Experience Transformation | English Video | Cantonese Video |
| 252 HK Airlines: Creating the “Flying Beyond” Passenger Experience | English Article |
| Expert Sharing | |
| 253 Human-Centered Approaches to Enhance the Airlines’ Business Effectiveness | Cantonese Video |
| 254 Re-Imaging Customer Experience Through Design Thinking | Cantonese Video |
Next Steps in Your Design Thinking Journey
Continue your innovation journey with the following 3 Options to deepen your Design Thinking practice and amplify your impact.
