Design Thinking 3.0 Playbook: For Start-Up, Step-Up & Scale-Up Entrepreneurs
Category 4: Professional Service Sectors
Design Thinking is transforming professional services by fostering human-centric, innovative solutions across sectors like healthcare, legal, publication, security, and IT. In healthcare, it improves patient experiences, reduces waiting times, and supports vulnerable groups like preterm babies and the elderly. The legal sector leverages Design Thinking to streamline processes, save time, and enhance client satisfaction.
Security services are adopting advanced, integrated models, while publications and PR explore creative platforms and event management solutions. IT and telecommunication industries optimize employee experiences and workflows. Across these fields, Design Thinking empowers organizations to address challenges with empathy, efficiency, and customer-focused innovation.
| Healthcare Sector | |
| 401 GE Healthcare: Creating Wonderful Patient Experience | Cantonese Video |
| 402 Embrace: Saving Millions of Preterm Babies in Developing Countries | English Video |
| 403 Pillpack: Helping Chronic Disease Patients with Empathetic Innovation | English Video | Cantonese Video |
| 404 MemoTV: Helping the Elderly Revive Their Old Memories | Cantonese Video |
| 405 Reducing Parent’s Worries through Health Detecting System | Cantonese Video |
| 406 Cutting 40% Waiting Time with a Human-Centered Approach for a Hospital | English Video |
| Legal Sector | |
| 420 How Design Thinking Works for Legal Sectors | English Video |
| 421 Linklaters: Improve M&A Activities to Meet Clients’ Needs | English Video |
| 422 Telstra: How Telstra’s Internal Legal Team Saved 40,000 Hours | English Video |
| Publication & PR Marketing | |
| 441 Breakthrough Publication Platform: Publishing 3.0 | Cantonese Video |
| 442 How C2 International Developed Creative Event Management Services | Cantonese Video |
| Security Services | |
| 460 Design Thinking for the Security Industry | Cantonese Video |
| 461 Progressive Wage Model (PWM) for the Singapore Security Industry | Cantonese Video |
| 462 Certis: Developing Advanced Integrated Security Services | Cantonese Video |
| IT & Telecommunication | |
| 481 Cisco: In 24 hours, HR will Never Be The Same | Cantonese Video |
| 482 Telstra Australia: Optimizing Onboarding Employee Experience for Graduate Trainees | Cantonese Video |
About Design Thinking 3.0 Playbook: For Start-Up, Step-Up & Scale-Up Entrepreneurs
This playbook is a comprehensive resource tailored for innovation practitioners—not just learners, focusing on practical implementation and real-world results. We, InnoEdge Group, as a trailblazer in Design Thinking Applications in Hong Kong, have collaborated with government departments, universities, professional organizations, and industry associations to deliver over 250 case study seminars and tool application workshops. These efforts have empowered professionals across industries to effectively integrate design thinking into their daily work, driving meaningful innovation and growth.
Since 2020, the playbook has evolved into a dynamic platform featuring over 150 high-quality videos and articles in Cantonese/Chinese, Putonghua, and English, categorized into 8 focused areas for practitioners at every stage. Reflecting our vision of Knowledge Inheritance & Sustainable Development (知識承傳，持續發展), it marks a significant milestone in advancing design thinking practices and fostering sustainable growth in the Chinese world.
With over 5,000,000 views to date, this milestone highlights the strong demand for practical design thinking knowledge and its impact on solving complex challenges. The playbook remains a pure, nonprofit resource for entrepreneurs and leaders shaping the future.
Official website www.DesignThinking.org.hk
