Design Thinking 3.0 Playbook: For Start-Up, Step-Up & Scale-Up Entrepreneurs
Category 3: Wholesale and Retail Sectors
Design Thinking is revolutionizing the wholesale and retail sectors by fostering empathy, innovation, and adaptability. Global brands like IKEA, UNIQLO, and Nike leverage this approach to create customer-centric products and services that address diverse needs, from empathetic designs to empowering inclusivity. Companies like H&M and PepsiCo have embraced sustainability and reshaped their business models to align with environmental and social values.
In China and Hong Kong, businesses like P&G, Walmart, and Adidas focus on building inclusive cultures and innovative strategies. Even amid challenges like COVID-19, emotional marketing has proven powerful, showcasing how Design Thinking drives transformation and resilience.
| Case Studies | |
| 301 IKEA Created Innovative Advantage | English Video |
| 302 UNIQLO: Designed Empathetic Products & Services | Cantonese Video |
| 303 PepsiCo: Reshaped Global Beverage Giant | Cantonese Video |
| 304 Nike: How Swimwear Empowered Muslim Women to More Actively Participate in Sporting Events | Putonghua Video |
| 305 H&M: Developing Sustainable and Environmental Protection Products | Cantonese Video |
| 306 P&G China: Revamped their HR policies for Staff Retention | Cantonese Video |
| 307 Walmart: Building Gender Equity and Diversity Culture | Cantonese Video |
| 308 Adidas: Building the Corporate Culture of Creating The New Products | Cantonese Video |
| 309 Powerful Retail Business Model amid COVID-19: Emotional Marketing Strategies | Cantonese Video |
About Design Thinking 3.0 Playbook: For Start-Up, Step-Up & Scale-Up Entrepreneurs
This playbook is a comprehensive resource tailored for innovation practitioners—not just learners, focusing on practical implementation and real-world results. We, InnoEdge Group, as a trailblazer in Design Thinking Applications in Hong Kong, have collaborated with government departments, universities, professional organizations, and industry associations to deliver over 250 case study seminars and tool application workshops. These efforts have empowered professionals across industries to effectively integrate design thinking into their daily work, driving meaningful innovation and growth.
Since 2020, the playbook has evolved into a dynamic platform featuring over 150 high-quality videos and articles in Cantonese/Chinese, Putonghua, and English, categorized into 8 focused areas for practitioners at every stage. Reflecting our vision of Knowledge Inheritance & Sustainable Development (知識承傳，持續發展), it marks a significant milestone in advancing design thinking practices and fostering sustainable growth in the Chinese world.
With over 5,000,000 views to date, this milestone highlights the strong demand for practical design thinking knowledge and its impact on solving complex challenges. The playbook remains a pure, nonprofit resource for entrepreneurs and leaders shaping the future.
Official website www.DesignThinking.org.hk
