English | Chinese (繁體中文)
The Role of This Tool in the Fifth Phase of the Design Thinking Method
In the Deliver phase, a concept poster serves as a concise, visual narrative that aligns stakeholders around what will actually go to market—articulating the target user, problem, solution, key benefits, and usage context on a single page.
It bridges the gap between design intent and implementation by making the final concept easy to understand, share, and critique across leadership, delivery teams, and external partners. The poster crystallises scope and expectations, reduces the risk of divergent interpretations, and becomes a reference point for communications, training, and governance throughout launch preparation.
Concept posters are most suitable for multifaceted offerings where many stakeholders must share a common view—such as digital platforms, omni‑channel services, new customer journeys, and B2B solutions that combine software, service, and physical components. They are particularly effective for internal transformation initiatives, ecosystem propositions, and complex service redesigns, where a one‑page story helps senior leaders, operational teams, and partners quickly grasp how all elements fit together.
The Procedure for Using This Design Thinking Tool
Step 1: Gather the essential inputs from earlier phases—validated user insights, refined value proposition, core features or service elements, and any visual language guidelines—to define the story the poster must tell.
Step 2: Design a layout that clearly highlights the user and their challenge, the solution concept, the experience journey or key moments, and the primary benefits, using simple visuals and minimal text to keep it quickly scannable.
Step 3: Share draft posters with a mix of stakeholders—business leaders, delivery teams, and representative users where possible—and ask whether they can accurately restate the concept and its value after a brief viewing.
Step 4: Refine the poster based on any misunderstandings or gaps you identify, tightening the narrative, clarifying language, and adjusting visuals until it communicates the intended message without explanation.
Step 5: Publish the approved concept poster as an official reference artefact in delivery channels, using it to onboard teams, brief vendors, and maintain a consistent vision throughout build, launch, and early operations.
Next Steps in Your Design Thinking Journey
Continue your innovation journey with the following 3 Options to deepen your Design Thinking practice and amplify your impact.
