What is Digital Transformation ?
Digital transformation is the integration of digital strategies, tactics and technologies into all areas of a business, fundamentally changing how you create and deliver value to customers and business partners.
Beyond that, it’s a cultural change that requires enterprise to continually challenge the status quo, think and act out-of-the-box, and feel comfortable with failures. That means walking away from existing business practices that enterprises were built upon in favor of relatively new ways that are still being defined.
Although digital transformation will vary widely based on enterprises specific corporate positioning, business goals, market demands and operational challenges, there are a few constants and common themes among our experience that all business leaders should consider as they embark on digital transformation. For instance, customer experience, operational agility, cultural shift and technology integration.
Why Digital transformation is more important than ever ?
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Acceleration of business change – The pace of digital change is rising exponentially, making it very difficult to maintain a leading position of industry, and requiring an acceleration of new digitized products and services brought to market
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Market Expectations – Customers and business partners expect a good experience across all touch points, you must ensure their interactions are seamless and exceptional
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Digital Competition – Enterprises are under ever increasing pressure to compete digitally, and long established business models are being disrupted by “born digital” start-ups
Why InnoEdge digital transformation service ?
In the last 5 years, we helped many HK enterprise to transform their business from off-line to on-line, from human-touch to emotional digital-touch and from digitized operational effectiveness to digitized customer experience.
For sustaining the competitive edge of HK enterprises through effective digital transformation, we worked with some two recognized industrial associations to conduct a business research, “Outlook for eCommerce Transformation for Hong Kong 2018”. (For the research report summary, please click left picture)
7 dimensions of digital transformation services
- E-commerce
- Social media
- O2O retailing
- e-marketing
- Big data analytics, CRM
- Cross border – online business
- Branding with transactions