Since 2019, we have been invited to support the “Design Thinking for Innovation and Entrepreneurship” program of VTC Business Discipline, such as teaching staff development, co-leading community development projects, and co-organizing student Hackathon events.

In 2022, we were invited by the Department of Management and Marketing of the Hong Kong Polytechnic University to co-produce the online learning videos for their program “Introduction to Innovation and Entrepreneurship through Design Thinking”.

To enhance the innovation and entrepreneurship of the management of Hong Kong enterprises amid the pandemic crisis, we developed a 1-hour online self-learning program of Design Thinking for Entrepreneurship and opened the program to the public.

The program includes 4-video (with two case studies) for online self-learning, 10-question self-test for self-evaluation, and 2-sets of Design Thinking tools (Empathy Map and Lean Canvas Map), and 2-example for each Design Thinking tool (for the people who pass the self-test only).


Upon completion of this 1-hour online program, you will be able to:

(1) To know the concept of Design Thinking and 10 common reasons of startups fail

(2) To learn the best practices of Design Thinking through two case studies of world-class startups – Embrace, and Pillpack

(3) To realize two powerful Design Thinking tools (Empathy Map and Lean Canvas Map) for developing innovative products & services

(4) To self-evaluate your degree of understanding through our self-test system


Table of Contents

Module One: Introduction to the Design Thinking method and Why Startups Fail (8-min)

Module Two: The Case Study of a Social Startup – Embrace Innovations (15-min)

Module Three: The Case Study of a Business Startup – Pillpack (8-min)

Module Four: Five Tips for a Business Plan of Startups (3-min)

Module Five: An Online Multi-Choice-based Test (15-min)


Module One: Introduction to the Design Thinking method and Why Startups Fail

Trainer: Mr. David Chung, InnoEdge Consulting

Duration: 8 minutes


Module Two: The Case Study of a Social Startup – Embrace Innovations

Trainer: Mr. David Chung, InnoEdge Consulting

Duration: 15 minutes


Module Three: The Case Study of a Business Startup – Pillpack (by Amazon Pharmacy)

Trainer: Mr. Paul Lee, InnoEdge Consulting

Duration: 8 minutes


Module Four: Five Tips for a Business Plan of Startups

Trainer: Mr. David Chung, InnoEdge Consulting

Duration: 3 minutes


Module Five: Multi-Choice-based Online Test

To test your understanding of the significant concept and critical implementation points of Design Thinking for Entrepreneurship, we design 10 multi-choice questions for your self-evaluation purpose (4 questions from module one, 3 from module two, and 3 from module 3). There is an open-book test and NO time limitation.

You can download two examples (about Embrace and Pillpack) of Empathy Map and Lean Canvas if 80% (or above) of your answers are correct. The system will show the right answer(s) at the end of the test if your answer(s) is/are incorrect. You are most welcome to take the test more than one time.