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HBR-01
HBR-01
為何顧客口裡說滿意產品,手裡卻沒有重複購買?心裡更傾向其他品牌?業務要突破,除提升滿意度外,還必須做什麼呢?
近年,多份哈佛商業評論文章均証實,企業如果能夠把顧客體驗由「滿意產品程度」(Product Satisfaction Level) 提升至 「全面情感聯繫程度」(Fully Emotional Connected Level),顧客將會願意向企業付出額外52%的價值。也就是說,提升情感聯繫才是突破業務的關鍵因素。
提升顧客關係與體驗之後的潛在銷售商機之預測方法,我們的智囊團成員,早在2007年,已在香港知識產權署,成功取得短期的專利。現時,我們是透過基準庫內的64組正面與負面的情感聯繫因子,來與顧客的行為進行比對,從而準確評估出情感連繫指數。
以下是我們所提供的情感連繫指數 (Emotional Connection Index) 的期望與實際之差距分析報告之範本。
(了解詳細範本內容)
如果你期望為你的企業進行『顧客情感連繫指數』的快速評估,請在9月4日前按下列任何一張報告表。
立即為你的企業進行『顧客情感連繫指數』快速評估 (9月4日免費)
請點擊
:
https://zh.surveymonkey.com/r/InnoEdge-01
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