Our Senior Partner, Mr. David Chung, is invited by The Hong Kong General Chamber of Commerce to conduct a 4-hour training workshop on Creating an Innovative Advantage in Digital Economy through Design Thinking on 7 Dec 2021. The details of the workshop are as below:

The pandemic crisis seemingly provides a sudden fast track to a future business world, one in which digital has become central to every interaction, forcing customers and enterprises further up the adoption curve almost overnight. According to the survey of McKinsey*, enterprises that are able to leverage things like design thinking into their new offerings during the crisis will enjoy a significant first-mover advantage.

Design thinking is one of the most recognized methods for product and service innovation, which involves using systemic reasoning and intuition to address complex problems and explore ideal future states. Its human-centered approach focuses on the unmet, hidden, and potential needs of the end-users or customers. But it also helps make an empathetic business mind of how enterprises are responding to the crisis and evolving for the next normal in the post-COVID-19 era.

Bibliographical resources:
* Simon Blackburn, Digital strategy in a time of crisis, McKinsey Digital, 2020

Target Audience
– Middle to the top management of business departments
– People in charge of digital transformation or business transformation projects
– Department managers of corporate performance improvement or change management

Upon completion of this module, you will be able to:
– Understand the new customer behaviors in the post-COVID-19 era
– Know the keys of the emotionally engaged products or services in the digital economy
– Transform your feature-based digital solutions to essential digital elements in your customers’ life
– Realize the successful cases in Globe, China, and Hong Kong

Language: Cantonese

Date and Time: 2021/12/7 14:00 to 18:00

Venue: Chamber Theatre, 22/F United Centre

Enquiries: Janessa Cheng | 2823 1239 | janessa@chamber.org.hk

Fee: Members @ HK$950 / Non-Members @ HK$1,150

For detailed information, please visit: https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=W211116TD