Event Overview: Integrating AI and Design Thinking in Project Management
The Project Management Institute Hong Kong Chapter (PMI HK), in collaboration with InnoEdge Consulting, successfully hosted an insightful online webinar titled “AI-Empowered Design Thinking for Effective Project Management” on 5 October 2025. The event brought together project management professionals and innovation leaders to explore how Artificial Intelligence (AI) can redefine design thinking practices and drive impactful results in modern project environments.
Inspiring Opening by PMI Hong Kong Chapter Leadership
The session began with a warm welcome and opening remarks from Ms. Anne Wong, Vice President of the PMI Hong Kong Chapter. Ms. Wong highlighted the importance of embracing innovation and technology to enhance project delivery and stakeholder engagement in an increasingly complex and fast-changing business landscape.
She also expressed appreciation to InnoEdge Consulting for their professional partnership and valuable expertise in advancing innovative thinking among PMI HK members.
Exploring AI-Powered Design Thinking in Real-World Applications
Mr. David Chung, Managing Partner of InnoEdge Consulting, opened the expert discussion with the topic “What is AI-Powered Design Thinking (DT)” and a case study on Co-Creative Design for the Sham Shui Po Fabric Market.
He demonstrated how integrating AI with design thinking enables project teams to gain deeper user insights, foster collaboration, and co-create solutions that align with both community values and business objectives. Mr. Chung’s case study presented a vivid example of how digital tools and empathic design revitalized Hong Kong’s traditional textile market through innovation and cultural preservation.
The Fusion of Technology and Empathy in Product Innovation
Ms. Florence Lam, Principal Consultant at InnoEdge Consulting, continued with an inspiring presentation on “Nike Footwear Reimagination.” She showcased how Nike leveraged AI-driven insights to transform customer feedback and trend data into innovative design directions.
Ms. Lam emphasized that while AI amplifies creativity and accelerates decision-making, human empathy remains the cornerstone of successful product innovation. Her case highlighted how the harmony between technology and emotion creates experiences that truly resonate with consumers.
Empowering SMEs through AI-Accelerated Design Thinking
Mr. Michael Tong, Principal Consultant at InnoEdge Consulting, concluded the session with the topic “Harnessing AI to Accelerate Design Thinking for SMEs in Global Markets.” He examined how small and medium enterprises can leverage AI tools to optimize research, generate market insights, and improve innovation efficiency.
Mr. Tong underscored how AI democratizes creativity—making design thinking accessible and actionable even for resource-constrained organizations aspiring to scale globally.
Interactive Exchange of Insights and Ideas
The event concluded with an interactive Q&A session, where participants enthusiastically exchanged insights with the speakers. Attendees raised thought-provoking questions on how to practically apply AI-powered design thinking in their own organizations, the ethical use of data in innovation, and the evolving role of human intuition in an AI-augmented world.
The lively discussion deepened understanding and reinforced the importance of collaboration between technology and human-centered approaches in driving successful project outcomes.
Empowering Future-Ready Project Leaders
This inspiring event reaffirmed the PMI Hong Kong Chapter’s commitment to fostering professional excellence, innovation, and cross-industry collaboration. By partnering with InnoEdge Consulting, PMI HK continues to empower project managers and industry professionals to lead with creativity, agility, and intelligence in the age of digital transformation.
Below is the official poster for this PMI HK event:
