Professional Services for Driving Your Customer Experience Transformation
Creating unbreakable connections with customers is not just related to product, promotion and channel issues, it is an alignment of holistic solutions and the customer experience lifecycle. Providing satisfactory products and services is fundamental to fully engaging your customers in the demanding digital world. Further, creating an emotional connection with customers at crucial moments will give you the edge in improving your customer acquisition and retention rate.
In recent years, research has shown that fully emotionally connected customers are 52% more valuable than those who are merely satisfied.
Some business sectors have increased the percentage of emotionally connected customers from 21% to 26%, reduced the customer attrition rate from 37% to 33%, and increased customer advocacy from 24% to 30%, resulting in a 15% increase in the number of active customers and a more than 50% increase in the rate of sales growth.