Let’s transform our businesses through Design Thinking
In today’s highly competitive business environment, the pace of innovation is unrelenting and creates an urgency for companies to transform. In fact, most enterprises are optimized to execute and solve a stated problem. As enterprises strive for disruptive innovation, they must find ways to inject and scale innovation across their organizations.
At its core, Design Thinking method is a human-centered approach to innovation. It helps discover unmet, hidden and potential demands of your targeted markets and create breakthrough solutions worth solving. The process emboldens enterprise to become:
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Empathetic to better understand the all-rounded demands and innovation opportunities of users
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Synergize across functions & organizations to bring diverse perspectives to create more coherent user experiences
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Profoundly iterative to quickly understand market feedback and success
Design thinking method was developed by d.school of Stanford University and Harvard Business Review introduced the method three times in the last three years. In addition, Hong Kong governments has worked closely with different professional organizations, commerce chambers & industrial associations to promote design thinking and improve problem-solving and creativity for business and social sectors.
For helping more enterprises to understand the best practice of Design Thinking applications for business transformation, we consolidated and share 24 successful cases from 4 major sectors (Retail, Banking & Insurance, Hospitality and Manufacturing) on this case portal – Design Thinking self-learning.
24 business transformation cases of Global and Hong Kong enterprises are as below:
Retail sector
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3M [view video]
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A retail chain in HK (香港的零售連鎖) [case study]
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Apple [view video]
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Coca Cola [view video]
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Comvita [view video]
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Eli Lilly [view video]
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Johnson & Johnson [view video]
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Nordstorm [view video]
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Pepsi Co [view video]
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Procter & Gamble [view video]
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A banking company in HK (香港的零售銀行) [case study]
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An insurance company in HK [case study]
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An insurance company in HK [case study]
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BBVA Bank [view video]
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CitiBank [view video]
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Deutsche Bank [view video]
Hospitality sector
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Airbnb [view video]
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Hong Kong Airlines (香港航空) [case study]
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The Mira Hong Kong (美麗華酒店) [case study]
Manufacturing sector
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A paper manufacturer in HK (香港的紙品廠) [case study]
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GE Healthcare [view video]
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Henry Ford [view video]
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Honeywell [view video]
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Logitech [view video]
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Siemens [view video]
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Toyota [view video]
Company: 3M
Topic: Developing Innovative, Iconic and Highly Human-Centered products
Presented by: Mr. Mauro Porcini, Chief Design Officer of 3M
Company: Airbnb
Topic: How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business
Presented by: Mr. Joe Gebbia, Co-founder and CPO of Airbnb
Company: Apple
Topic: Design Thinking and Innovation at Apple
A Harvard Business Case: Winner of 2013 ECCH Case Award
Company: BBVA Bank
Topic:Creating a culture for digital transformation
Presented by: Mr. Don Relyea, CXO of the BBVA
Company: Coca Cola
Topic: Customer Centric Service by Design
Presented by: Mr. Stuart Martin, GBS HR Ops. Director
Company: Comvita
Topic: Connecting your customers through Human-Centered products
Presented by: Mr. Brett Hewlett, CEO of Comvita