Design Thinking Library

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If you want to understand the power of the Design Thinking method, please watch our 100 videos in this Online Design Thinking Library. We selected the most critical content from hundreds of past seminars (which were co-organized with governments, universities, and professional organizations) and classified the videos into eight categories.

Table of Contents

Introduction to Design Thinking
Module 0: Why Design Thinking Matters
Design Thinking for Business Innovation
Module 1: Banking and Insurance Sectors
Module 2: Hospitality and F&B Sectors
Module 3: Retail Sector
Module 4: Professional Service Sectors
Design Thinking for Social, Sustainability(ESG), and Human Resource Innovations
Module 5: Social, Sustainability(ESG), and Public Services
Module 6: Human Resource Innovation
Design Thinking for Personal Development
Module 7: Education
Module 8: Career Development

These videos will inspire you to understand how to Discover users’ all-rounded demands, Define users’ critical pain point(s), Develop innovative products and services and Deliver an extraordinary user experience.

The video-based cases are about the strategies of product enhancement, service improvement, creative startups, social innovations, and employee empowerment from well-known companies or organizations across the world, such as Adidas, Airbnb, BBVA, CISCO, Embrace, GE Healthcare, HSBC, HYATT, IKEA, PepsiCo, Pillpack, P&G, Uber Easts, UNIQLO, and Walmart.

Module 0: Why Design Thinking (DT) Matters

Basic Concept
001 Differences between ‘Design Thinking” and “Creativity Thinking” (3-Min)粵語
002 The core principle, values and execution model of Design Thinking (5-Min) 粵語
003 The core principle, values and execution model of Design Thinking (5-Min)English
004 Why are business executives interested in Design Thinking? (5-Min)English
005 How does Design Thinking help to create an HR Strategy? (4-Min)English
006 How Enterprises Use DT for their Business Transformation (6-Min)粵語
007 How Small-Size Companies Use DT for their Business Transformation (3-Min)粵語
For Business Performance
008 Creating Breakthrough Products & Services amid COVID-19 (22-Min)粵語
009 How Design Thinking Works for Startup Business (20-Min)粵語
010 Business Transformation through Design Thinking and Artificial Intelligence (48-Min)粵語
011 The First Step for Implementing Design Thinking (6-Min)粵語
012 The Behavioral Change of Employees after Implementing Design Thinking (6-Min)粵語
013 How to Measure the Results of Design Thinking Projects (4-Min)粵語
For Team Performance
014 How to Develop Innovative Leaders and Innovation Culture (4-Min)粵語
015 How to Develop Innovation Teams for Transformation Projects (5-Min)粵語
016 How Design Thinking Creates Boardroom Dynamic (16-Min)粵語
017 Design Thinking for Project Management Professionals (38-Min)粵語

Module 1: Banking and Insurance Sectors

100 How Design Thinking Works for Finance Service Sector (20-Min)粵語
101 HSBC: Digital Transformations through DT – User Experience Improvement (6-Min)粵語
102 BBVA: Creating Change through DT-based Digital Transformations (10-Min)粵語
103 How do Human-Centered Fintech innovations change the world? (16-Min)粵語
120 Design Thinking Practices for Insurance Sector (4-Min)
121 How Digitalization creates unlimited opportunities for Insurance Sector (24-Min)粵語
122 An HK Insurance Company: Enhancing 124% of Closing Rate in the Cold Market (29-Min)粵語
123 How to conduct Human-Centered Digital Marketing for Insurance Sector (12-Min)粵語
124 MassMutual: Developing Youth Market Segment through Career Planning Strategies (7-Min)粵語
125 Baloise: Promoting Home Insurance to Youth Market Segment (3-Min)粵語
126 Prudential: Building Corporate Innovation Culture to Sustain Business Growth (4-Min)粵語

Module 2: Hospitality and F&B Sectors

200 How Design Thinking Works for Hospitality (10-Min)粵語
Case Sharing
201 Airbnb: Overcoming the challenging problems at the startup stage (21-Min)粵語
202 Airbnb: Digital Transformations for Market Development amid COVID-19 (7-Min)粵語
203 Uber Eats: Developed Intimate Delivery amid COVID-19 (16-Min)粵語
204 Uber Eats: Developed Human-Centered F&B Services (18-Min)English
205 HYATT: Creating new business opportunities amid COVID-19 (12-Min)粵語
206 HK Airlines: Customer Experience Transformation (8-Min)English
207 Aviation Sector: Rebuilding Trust in POST-COVID Air-Travel Experience (9-Min)粵語
Expert Sharing
208 Human-Centered Approaches to Enhance the Airlines’ Business Effectiveness (16-Min)粵語
209 Re-Imaging Customer Experience through Design Thinking (27-Min)粵語

Module 3: Retail Sector

301 IKEA Created Innovative Advantage (10-Min)English
302 UNIQLO: Designed Empathetic Products & Services (15-Min)粵語
303 PepsiCo: Reshaped Global Beverage Giant (11-Min)粵語
304 An HK Paper Manufacturer: Developed High-Profit Brand Products (5-Min)粵語
305 Powerful Retail Business Model amid COVID-19: Emotional Marketing Strategies (31-Min)粵語

Module 4: Professional Service Sectors

Healthcare Sector
401 GE Healthcare: Creating Wonderful Patient Experience (22-Min)
(1) Full Version
(2) Condensed Version
402 Embrace: Saving Millions of Preterm Babies in Developing Countries (15-Min)
(1) Full Version
(2) Condensed Version
403 Pillpack: Helping Chronic Disease Patients with Empathetic Innovation (8-Min)English
404 MemoTV: Helping the Elderly Revive Their Old Memories (1-Min)粵語
405 Reducing Parent’s Worries through Health Detecting System (9-Min)粵語
Legal Sector
420 How Design Thinking Works for Legal Sectors (12-Min)粵語
421 Linklaters: Improve M&A Activities to Meet Clients’ Needs (15-Min)粵語
422 Telstra: How Telstra’s Internal Legal Team Saved 40,000 Hours (8-Min)粵語
Printing and Packaging
440 Design Thinking Practices for Printing and Packaging (11-Min)English
441 Breakhtough Publication Platform: Publishing 3.0 (14-Min)粵語
442 Developing Innovative and Sustainable Packaging Solutions (14-min)粵語
443: Creating Working Team’s Innovation Momentum and Innovation Culture (17-Min)粵語
408 How C2 International Developed Creative Event Management Services (10-Min)粵語

Module 5: Social, Sustainability (ESG), and Public Services

Social Services
500 How Design Thinking Works for Social Innovation (6-Min)粵語
501 CDIA: Children and Student Development in HK (9-Min)粵語
502 SARDA: Rehabilitation Services for Drug Abusers (8-Min)
(1) Full Version
(2) Condensed Version
503 Mosi Mosi Lab: Creating a WOW Experience for Blinds (6-Min)粵語
504 M2You: Distributing Anti-epidemic Materials to Disadvantaged Groups (5-Min)粵語
505 Baptist Oi Kwan Social Service: Reinventing Social Innovation Practices (23-min)粵語
506 Third World countries: Designing for Accessible Clean Water and Sanitation (9-Min)粵語
Sustainability (ESG) and Public Services
550 Design Thinking for Sustainability Innovation and 17 SDGs (2-Min)粵語
551 H&M: Developing Sustainable and Environmental Protection Products (8-Min)粵語
552 CLP Power: Transforming into a People-centric Organization (27-min)粵語
553 HK Urban Development: How to Renew the Kwun Tong Community and Preserve Their Culture (10-Min)粵語

Module 6: Human Resource Innovation

600 Design Thinking for Human Resources Management (9-Min)粵語
601 P&G China: Revamped their HR policies for Staff Retention (8-Min)粵語
602 Cisco: In 24 hours, HR will Never Be The Same (14-Min)粵語
603 Walmart: Building Gender Equity and Diversity Culture (13-Min)粵語
604 Adidas: Building the Corporate Culture of Creating The New (12-Min)粵語
605 Telstra Australia: Optimizing Onboarding Employee Experience for Graduate Trainees (7-Min)粵語
606 A Property Developer: Building Transformation Momentum through WOW Employee Experience (7-Min)粵語
607 An Insurance Company: Developing WOW Employee Experience for Breakthrough Sales Performance (5-Min)粵語

Module 7: Education

700 Design Thinking Method for Education (8-Min)粵語
Case Sharing
701 D-Lab: Creating Prosthetic and Assistive Technologies for The Developing Countries (9-Min)粵語
702 VTC IVE: Enhancing the Learning Effective through WLA Programme (9-Min)粵語
703 MinorMynas: Developing a User-friendly Children Learning Platform (7-Min)粵語
Expert Sharing
704 Design For Change by Ms. Kiran Bir Sethi (23-Min)English
705 通過設計思維, 改善學習體驗 (17-Min)粵語
706 「設計思維 X STEM」教育在女校 (16-Min)粵語
707 如何運用虛擬課室和案例教學, 推動跨文化體驗和領導能力學習 (24-Min)粵語
708 設計思維如何成為教育改革的催化劑 (21-Min)粵語
709 Creative education needs to address both the heart and the mind (16-Min)English
710 Innovation in Growth Mindset for Education (30-Min)粵語
711 如何踏出應用設計思維於教育的第一步? (13-Min)粵語

Module 8: Career Development

801 Design Thinking for Career Planning (12-min)粵語
802 Developing Your Future Skills with the Design Thinking Method (5-Min)粵語
Case Sharing
803 How Martha Moore Promotes Female Athlete Empowerment & Gender Equality (9-Min)English
804 How Paula Davis Used Design Thinking to reinvent her career (14-Min)English
805 How Jane Chan saved millions of preterm babies in third-world countries (14-Min)粵語
806 How Joe Gebbia created an innovative sharing economy model for the hospitality industry (7-Min)粵語
807 How Hillary Yip Developed an online educational platform for HK’s Kids (5-Min)粵語
Expert Sharing
808 Interview with Mr. Eddie Ng Hak-Kim (former Secretary for Education of HK Gov.) (15-Min)粵語
809 Interview with Ms. Alannah Ong (Fellow of Royal Academy of Music Fellow, HK Famous Artist) (9-Min)粵語
810 Interview with Mr. Enders Lam Wai-hung (Fellow of CUHK, former Chairman of the CUHK Alumni Association) (10-Min)粵語