Design Thinking Knowledge Portal

Let’s transform our businesses through Design Thinking

As one of the leading innovation management consulting firms in Hong Kong and South China, we were invited by government, universities, industrial associations, commerce chambers and professional institutes to conduct educational events for promoting Design Thinking applications for different sectors.

For helping enterprises to understand the best practices of Design Thinking applications for business transformation, product & service innovations and change management, we consolidated and share 20 successful cases from 4 major sectors such as Retail, Banking & Insurance, Hospitality and Manufacturing on this portal. 

24 business transformation cases of Global and Hong Kong enterprises are as below: 

Retail sector


Banking and Insurance sectors

Hospitality sector

Manufacturing sector 
Company: 3M
Topic: Developing Innovative, Iconic and Highly Human-Centered products
Presented by: Mr. Mauro Porcini, Chief Design Officer of 3M

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Company: Airbnb
Topic: How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business
Presented by: Mr. Joe Gebbia, Co-founder and CPO of Airbnb

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Company: Apple
Topic: Design Thinking and Innovation at Apple
A Harvard Business Case: Winner of 2013 ECCH Case Award

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Company: BBVA Bank
Topic:Creating a culture for digital transformation  
Presented by: Mr. Don Relyea, CXO of the BBVA

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Company: Coca Cola 
Topic: Customer Centric Service by Design

Presented by: Mr. Stuart Martin, GBS HR Ops. Director

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Company: Comvita 
Topic: Connecting your customers through Human-Centered products

Presented by: Mr. Brett Hewlett, CEO of Comvita

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Company: CitiBank
Topic: Getting Change from a Bank: Design Thinking at CItibank
Presented by: Mr. Billy Seabrook, Global Head of Design at Citi

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Company: Destsche Bank
Topic: Driving Innovation through Design Thinking 
Presented by: Ms. Gerlinde Siebert, Managing Director, Strategy and Business Management

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Company: Eli Lilly
Topic: Enhancing Patient Experience in Health
Presented by: Barry Crist and Dave Crumbacher, Clinical Innovation Lab of Eli Lilly

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Company: GE Healthcare
Topic: Transforming Healthcare for Children and their families
Presented by: Mr. Doug Dietz, Industrial Designer

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Company: Henry Ford
Topic: Ford UX-Engineering meets Design Thinking 
Presented by: Sandy Ferhee, Global Manager and James Forbes, Technical Leader

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Company: Honeywell
Topic: Design Thinking in Recruitment
Presented by: Ms. Sumedha Pal, Director of Human Resources

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Company: Johnson & Johnson
Topic: Creating Caring Experience through Design Thinking
Presented by: Cordy Swope, Senior Director, Insights and Experience Strategy

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Company: Logitech
Topic: From design thinking to design companies
Presented by: Bracken Darrell, CEO

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Company: Nordstorm
Topic: Creating curated experiences for customers based off of their preferences
Presented by: JB, Lab Manager, Nordstorm Innovation Lab

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Company: Pepsi Co
Topic One: The value of design to the importance of navigating change in your organization
Presented by: Indra Noovi, ex-CEO
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Topic Two: Design Thinking: To Drive Innovation and Brand Buidling
Presented by: Mauro Porcini, SVP & Chief Design Officer

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Company: Procter & Gamble
Topic: Design Thinking in Business….. Unleashing Empathy
Presented by: Ms. Cindy Tripp, Marketing Director

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Company: Siemens
Topic: Creating Innovative Products and Workforce
Presented by: Dr. Bettina Maisch and Ms. Jennifer Heier, Siemens Corporate Technology

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Company: Toyota
Topic: The use of Design Thinking at Toyota
Presented by: Jingo Ohashi,General Manager,Toyota Motor Corporation

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