In recent years, the Design Thinking Method (DT) has garnered substantial interest and recognition as a powerful problem-solving methodology, appealing to both industry leaders and academic scholars. Esteemed publications such as The Economist, Harvard Business Review, The Wall Street Journal, and The New York Times have extensively covered the subject (Böckle & Kouris, 2023).

Furthermore, Harvard Business Review consolidated its insights by publishing “HBR’s 10 Must Reads on Design Thinking” in 2020, which selected ten pivotal articles from over thirty case studies conducted over the past two decades (Clayton et al., 2020).

Beyond a global perspective, our impactful Design Thinking initiatives have catalyzed significant breakthroughs across business, social sectors, education, and public services in both Hong Kong and Mainland China. These projects have not only advanced local development but have also set benchmarks for innovation on a global scale (Chung & Chung, 2018; Kan et al., 2019; Lam, 2019, 2020, 2021; Stefaniak, 2019).

Experts in Design Thinking and artificial intelligence, Stackowiak and Kelly, present over a hundred prevalent Design Thinking project topics across 19 industries in their influential book, “Design Thinking for Software and AI Projects” (2020). This comprehensive guide is meticulously tailored to assist managers in pinpointing the most pertinent focus areas, thereby amplifying their company’s innovative capabilities through Design Thinking methodologies.

Each evolution from DT 1.0 to DT 3.0 systematically integrates a broader array of technological and analytical tools. This integration, which includes advanced data and AI resources, aligns seamlessly with the traditional model, substantially boosting both the effectiveness and efficiency of the innovation process. Recent business research indicates that innovation teams using DT 3.0 can reduce project timelines by up to 48%, highlighting its importance in accelerating the innovation process. This breakthrough is of strategic significance for business leaders who need to respond quickly and effectively to market changes.

Below is a detailed breakdown of the 19 industries, organized into six sectors, each accompanied by their respective project focuses. This strategic segmentation is designed to offer executives a clear and actionable roadmap to harness the potential of Design Thinking effectively.

Table of Contents
Category A: Primary and Resource-Based Industries
1Agribusiness
2Construction and Mining
3Oil and Gas
Category B: Manufacturing and Utility Industries
4Manufacturing – Consumer Packaged Goods
5Manufacturing – Equipment and Vehicles
6Utilities
7Transportation
Category C: Financial Industries
8Banking and Portfolio Management
9Insurance
Category D: Healthcare Industries
10Healthcare Payers
11Healthcare Providers and Senior Living
12Pharmaceuticals and Medical Devices
Category E: Consumer Goods and Services
13Hospitality
14Media and Entertainment
15Property Management
16Retail
17Telecommunications
Category F: Knowledge-Based Services
18Education and Research
19Legal Firms and Professional Services

Industry #1
Agribusiness

Agribusiness involves a diverse range of stakeholders, from farmers and growers to logistics managers and marketers, all working to optimize the cultivation and distribution of crops and livestock. By applying a human-centered approach through Design Thinking, projects in this industry can address the specific needs of these user segments to enhance production efficiency, reduce resource usage, streamline supply chains, improve collaborative partnerships, and refine sales and marketing strategies. This ensures greater profitability, sustainability, and value for everyone involved.

  1. Helping farmers and agricultural workers improve production, quality, and yield, including optimized planting, growing, and harvesting of crops and care of livestock.
  2. Enabling environmentally conscious growers to minimize the usage of pesticides, antibiotics, and other natural resources such as water.
  3. Empowering supply chain managers and logistics coordinators to optimize just-in-time (JIT) delivery of harvested crops and livestock, minimizing storage and associated costs, and improving quality and time to market.
  4. Facilitating collaboration between growers, livestock owners, suppliers, and processors to improve partnerships.
  5. Helping marketing professionals and business owners improve sales and marketing by delivering the right products to market at the right time, increasing revenue, and reducing surplus.
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Industry #2
Construction and Mining

Design Thinking in the construction and mining sectors can drive significant improvements by addressing the specific needs of key user segments, such as site managers, project supervisors, and operations teams. By focusing on safety, resource optimization, and project delivery, these initiatives help ensure compliance, efficiency, and competitiveness. Additionally, integrating user-centered strategies boosts quality standards, enhances workforce management, and increases profitability through better bidding practices, creating a more sustainable and effective approach to business operations.

  1. Helping site managers and safety officers ensure safety to meet regulations and reduce the need for worker compensation payouts.
  2. Supporting project supervisors in providing optimal crew scheduling and required training to improve team efficiency and compliance.
  3. Enabling operations managers to optimize resource planning and utilization of equipment and parts, minimizing downtime and maintaining productivity.
  4. Assisting project managers and quality inspectors in improving the quality of work and ensuring on-time delivery of milestones and projects.
  5. Empowering estimators and business development teams to improve win rates and profitability through more accurate bidding for new jobs.
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Industry #3
Oil and Gas

In the oil and gas industry, Design Thinking initiatives can significantly enhance operations by addressing the needs and experiences of key stakeholders, such as geologists, engineers, supply chain managers, and safety officers. By focusing on improving exploration accuracy, optimizing equipment maintenance, streamlining resource management, and fostering better relationships with regulators and the public, human-centered solutions can drive advancements. These initiatives also ensure environmental safety, operational efficiency, and sustainable growth for the industry.

  1. Helping geologists and data analysts improve exploration results through more insightful and timely analysis of geologic data, ensuring they have the tools and technologies needed for accurate decision-making.
  2. Supporting maintenance engineers in enabling optimal maintenance of upstream, midstream, and downstream equipment by providing predictive tools and user-friendly systems to reduce downtime and extend equipment lifespan.
  3. Empowering supply chain managers and HR teams to optimize supply chains and human resources, ensuring efficient workflows and a well-supported workforce.
  4. Assisting safety officers and environmental managers in improving the management of environmental risk and safety by designing systems that prioritize worker well-being and minimize environmental impact.
  5. Helping real estate teams maximize the value of real estate owned and under consideration for purchase by providing data-driven insights and tools to make informed decisions.
  6. Enabling public relations teams and regulatory officers to improve public and regulator perception by fostering transparency, trust, and constructive communication.
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Industry #4
Manufacturing – Consumer Packaged Goods

In the consumer packaged goods (CPG) industry, Design Thinking can deliver impactful solutions by placing the needs and experiences of key stakeholders—such as consumers, marketing professionals, supply chain managers, and customer service teams—at the center of innovation. By focusing on understanding consumer behavior, enhancing brand value, and streamlining operations, these initiatives drive efficiency, improve satisfaction, and ensure sustainable growth.

  1. Helping market researchers and product developers improve methods to understand changing consumer preferences by leveraging user feedback, behavioral insights, and real-time data to ensure products meet evolving needs.
  2. Supporting marketing teams in improving brand awareness (through promotions, advertising, and product placement) and the value of brands by designing campaigns that resonate with target audiences and create meaningful connections with consumers.
  3. Empowering logistics and sales teams to explore new ways of going to market and delivering goods by designing innovative and consumer-friendly distribution models that prioritize convenience and accessibility.
  4. Assisting supply chain managers and production planners in optimizing product production and supply chain operations by using historical information, projected demand, and collaborative tools to reduce waste and improve efficiency.
  5. Helping quality assurance teams and finance managers ensure product quality while maintaining/improving margins by implementing user-centered quality control systems that balance cost-effectiveness with customer satisfaction.
  6. Enabling customer service teams to improve consumer satisfaction in call center interactions by designing intuitive support systems and empathetic communication strategies that address consumer pain points effectively.
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Industry #5
Manufacturing – Equipment and Vehicles

In the equipment and vehicle manufacturing sector, Design Thinking can deliver transformative solutions by focusing on the needs and experiences of key stakeholders, such as end-users, production managers, service teams, and supply chain coordinators. By aligning product development with customer requirements, enhancing maintenance strategies, and improving safety and delivery systems, these initiatives ensure greater efficiency, satisfaction, and long-term success.

  1. Helping product development teams improve the product mix based on changing customer requirements by incorporating user feedback and market insights to design solutions that meet evolving needs.
  2. Supporting service teams in adding support offerings and reducing support costs and warranty funding through improved product quality and predictive maintenance systems focused on minimizing downtime for customers.
  3. Assisting engineers and designers in improving safety related to product usage (e.g., through increased automation) by designing intuitive, user-friendly systems that reduce risks and enhance operator confidence.
  4. Enabling operations and production managers to optimize customers’ production output by creating tools and systems that align with their workflows and maximize efficiency.
  5. Helping supply chain coordinators and logistics teams ensure just-in-time delivery of parts and components by designing adaptive and transparent supply chain systems that meet customer timelines and minimize disruptions.
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Industry #6
Utilities

In the utilities sector, Design Thinking can drive innovation by focusing on the needs of key stakeholders, such as customers, maintenance teams, supply chain managers, regulatory officers, and field workers. By tailoring solutions to improve service delivery, enhance safety, and optimize operations, these initiatives ensure greater efficiency, compliance, and customer satisfaction while addressing environmental challenges and infrastructure management.

  1. Helping utility providers manage demand by offering incentives and other proactive measures designed around customer behavior and preferences to encourage sustainable energy usage.
  2. Supporting maintenance teams in maximizing utility availability through improved preventive maintenance systems that prioritize reliability and minimize disruptions for end-users.
  3. Assisting supply chain managers and HR teams in optimizing their supply chain, equipment, and staffing by designing adaptive tools that align with operational needs and improve resource allocation.
  4. Empowering emergency response teams to maintain service during unusual weather and other environmental events by designing resilient systems and protocols that prioritize customer needs during crises.
  5. Helping regulatory officers and sustainability teams meet more stringent regulatory and environmental requirements by developing user-friendly compliance tools and eco-friendly operational strategies.
  6. Supporting safety officers and facility managers in improving worker and facility safety by designing intuitive safety protocols and equipment to reduce workplace hazards and enhance employee well-being.
  7. Assisting infrastructure managers in improving the management of right-of-way and real estate locations by creating data-driven systems that optimize usage and align with future growth needs.
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Industry #7
Transportation

In the transportation sector, Design Thinking can transform operations by focusing on the needs of key stakeholders, including passengers, logistics managers, maintenance teams, safety officers, and customer service professionals. By tailoring solutions to optimize routes, enhance equipment availability, and improve customer engagement, these initiatives drive operational efficiency, safety, and customer satisfaction while addressing congestion and supply chain challenges.

  1. Helping logistics managers and dispatchers optimize routing of equipment and operators to match passenger and freight demands, meet schedules, and mitigate costs by incorporating real-time data and user-friendly planning tools.
  2. Supporting maintenance teams in improving the availability of needed equipment through predictive maintenance systems that minimize downtime and ensure consistent service for operators and passengers.
  3. Assisting urban planners and transportation managers in reducing traffic congestion whenever possible by designing adaptive routing systems and traffic management solutions that prioritize efficiency and user convenience.
  4. Empowering supply chain managers to optimize the supply chain for just-in-time availability of replacement parts and supplies by integrating tools that enhance transparency and streamline procurement processes.
  5. Helping safety officers improve safety consistent with existing and emerging regulations by designing intuitive safety protocols and systems that protect operators, passengers, and freight.
  6. Assisting marketing and customer service teams in modifying customer loyalty programs to increase revenue and reduce churn by creating personalized, user-centered incentives that build long-term engagement.
  7. Supporting infrastructure teams in improving right-of-way maintenance and management by leveraging data-driven tools and user-friendly systems to ensure timely maintenance and efficient usage.
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Industry #8
Banking and Portfolio Management

In the banking and portfolio management sectors, Design Thinking can create transformative solutions by focusing on the needs of customers, financial advisors, compliance teams, and operations managers. By enhancing customer engagement, improving security, and optimizing asset performance, these initiatives ensure better service delivery, operational efficiency, and trust in financial services.

  1. Helping marketing and product teams improve customer uptake of products and services across multiple financial offerings by designing tailored, user-friendly solutions that address customers’ specific financial goals and preferences.
  2. Supporting digital experience teams in understanding and increasing customer interactions and information sharing across devices and physical locations through seamless, intuitive, and consistent multi-channel experiences.
  3. Assisting operations managers in optimizing staffing and physical locations (such as branch bank locations and ATMs) by incorporating customer behavior insights and real-time usage data to improve accessibility and convenience for users.
  4. Empowering compliance and risk management teams to reduce exposure to risk and determine illicit activities faster by designing advanced, user-centered monitoring systems that detect anomalies and support proactive decision-making.
  5. Helping portfolio managers and financial analysts optimize the performance of financial assets by developing intuitive dashboards and tools that provide actionable insights for data-driven investment decisions.
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Industry #9
Insurance

In the insurance industry, Design Thinking can drive innovation by focusing on the needs and experiences of policyholders, claims adjusters, underwriters, and product development teams. By prioritizing faster claims processing, enhanced fraud detection, personalized pricing, and improved mobile services, these initiatives help insurers adapt to evolving market demands, increase customer satisfaction, and explore new business opportunities.

  1. Helping claims teams provide faster payment of legitimate claims to their best customers by designing streamlined, customer-centered claims processes that prioritize transparency and trust.
  2. Empowering fraud detection teams to detect fraudulent claims sooner by leveraging intuitive, data-driven tools and systems that identify anomalies while reducing false positives for honest customers.
  3. Assisting underwriters in more accurately pricing offerings based on risk profiles, property utilization, and location by developing user-friendly tools that incorporate real-time data and advanced analytics for fair and personalized pricing.
  4. Supporting digital experience teams in providing better and faster services through customers’ mobile devices by designing intuitive mobile platforms that leverage images and other inputs captured by clients to simplify claims and inquiries.
  5. Enabling product development teams to enter new business areas, such as consulting and specialty products, by designing customer-focused solutions that address emerging needs and create new revenue streams.
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Industry #10
Healthcare Payers

In the healthcare payer sector, Design Thinking can transform operations by prioritizing the needs of patients, providers, claims processors, and marketing teams. By focusing on improving care quality, streamlining claims processes, enhancing fraud detection, and leveraging mobile technology, these initiatives ensure better patient outcomes, operational efficiency, and customer satisfaction.

  1. Helping care coordinators and providers optimize the quality of care to minimize treatment costs and improve outcomes by designing collaborative systems that align care plans with patient needs and payer goals.
  2. Supporting actuarial and underwriting teams in more accurately predicting the cost of care for insured groups by developing tools that integrate real-time data and analytics to create reliable cost models.
  3. Assisting claims processors in providing faster payment of legitimate claims by creating user-friendly workflows that prioritize accuracy and speed, ensuring a seamless experience for providers and patients.
  4. Empowering fraud detection teams to detect fraudulent claims sooner through advanced, user-centered analytics platforms that identify patterns and anomalies while minimizing disruptions for legitimate claimants.
  5. Helping digital experience teams improve services available through customers’ mobile devices by designing intuitive, feature-rich platforms that allow users to access benefits, claims, and support with ease.
  6. Enabling marketing teams to improve the effectiveness of marketing and promotions by leveraging customer insights and personalized strategies to enhance engagement and satisfaction.
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Industry #11
Healthcare Providers and Senior Living

In the healthcare and senior living sectors, Design Thinking can deliver transformative improvements by addressing the needs of patients, residents, families, caregivers, and administrative staff. By prioritizing care quality, enhancing communication, and streamlining operations, these initiatives ensure better patient experiences, improved staff efficiency, and operational excellence.

  1. Helping caregivers and care coordinators improve the quality of care, care planning, and quality of life by designing personalized care solutions that address patients’ and residents’ individual needs and preferences.
  2. Supporting healthcare providers in improving inpatient and in-home patient/guest monitoring by developing intuitive monitoring systems that provide real-time insights while ensuring ease of use for caregivers and families.
  3. Assisting administrators in optimizing staffing to control costs while maintaining quality by creating scheduling tools and staffing models that balance efficiency with exceptional care delivery.
  4. Empowering digital teams to improve the sharing of information with patients, guests, and families through online/mobile device interactions by designing accessible platforms that foster clear communication and engagement.
  5. Helping facility managers optimize facility utilization by leveraging data-driven tools to ensure spaces are used effectively while prioritizing comfort and convenience for patients and residents.
  6. Supporting supply chain managers in optimizing the management of supplies and equipment by creating streamlined inventory systems that reduce waste and ensure timely availability of critical resources.
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Industry #12
Pharmaceuticals and Medical Devices

In the pharmaceuticals and medical devices industry, Design Thinking can drive innovation by prioritizing the needs of patients, healthcare providers, researchers, and supply chain teams. By focusing on improving clinical trials, combating counterfeiting, and optimizing sales and distribution, these initiatives enhance patient outcomes, ensure product safety, and boost operational efficiency.

  1. Helping researchers and trial coordinators enable faster clinical trials (proving success or failing sooner at a lower cost during research) by designing patient-centered trial protocols and leveraging digital tools to streamline data collection and analysis.
  2. Supporting healthcare providers and monitoring teams in understanding the effectiveness of drugs/devices as patients utilize them and identifying emerging risks sooner by creating real-time feedback systems that prioritize patient safety and outcomes.
  3. Empowering regulatory and quality assurance teams to determine counterfeiting of drugs or devices sooner by designing advanced detection systems and intuitive tracking tools to safeguard patient trust and health.
  4. Assisting supply chain and marketing teams in predicting demand for drugs/devices and determining promotion effectiveness by leveraging user-friendly analytics tools that integrate patient and provider insights.
  5. Helping sales and distribution managers improve the management of sales and distribution by developing data-driven platforms that optimize inventory, ensure timely delivery, and enhance collaboration across teams.
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Industry #13
Hospitality

In the hospitality industry, Design Thinking can create exceptional guest experiences by focusing on the needs of travelers, staff, and management. By optimizing room occupancy, enhancing service quality, and improving operational efficiency, these efforts ensure customer satisfaction while driving profitability and operational excellence.

  1. Helping revenue managers optimize room occupation and pricing by designing dynamic, customer-centered pricing models that balance affordability for guests with profitability for the business.
  2. Assisting hospitality teams in improving customer service, food, and entertainment offerings by gathering guest insights and co-creating experiences that prioritize comfort, enjoyment, and personalization.
  3. Supporting reservation managers in providing seamless reservation management across systems and mobile devices by designing intuitive booking platforms that ensure smooth, hassle-free experiences for guests.
  4. Empowering marketing teams to improve financial return from customer loyalty programs by creating personalized, user-friendly programs that reward loyalty and strengthen long-term guest relationships.
  5. Helping facility managers optimize locations and management of facilities and supplies by developing data-driven tools to ensure timely resource availability, reduce waste, and enhance guest satisfaction.
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Industry #14
Media and Entertainment

In the media and entertainment sector, Design Thinking emphasizes creating engaging experiences by addressing the needs of audiences, advertisers, content creators, and venue operators. By focusing on differentiation, seamless customer interactions, and innovative delivery channels, these initiatives build stronger connections with users while driving operational efficiency and profitability.

  1. Helping content creators and curators enable differentiated content creation, acquisition, and management by designing tools and processes that prioritize audience preferences and foster creative collaboration.
  2. Supporting advertisers and sales teams in maximizing advertising effectiveness and improving ordering/ticketing across offerings by developing user-friendly platforms that simplify transactions and enhance audience targeting.
  3. Empowering customer service teams to improve service reputation (ease of self-service, installation and repair scheduling, complaint handling) by designing intuitive, customer-centered systems that enable fast, seamless, and empathetic interactions.
  4. Assisting innovation teams in growing and developing offerings in non-traditional channels by co-creating solutions that leverage emerging technologies and align with changing audience behaviors.
  5. Helping venue managers enable venue management excellence and revenue optimization through optimized traffic flows and seating options by designing user-focused layouts and systems that enhance the guest experience while maximizing capacity and profitability.
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Industry #15
Property Management

In property management, Design Thinking can create people-centered solutions that address the needs of property owners, tenants, investors, and local communities. By focusing on understanding market trends, demographic changes, and property usage, these initiatives drive strategic decision-making, reduce risks, and improve operational efficiency.

  1. Helping property managers improve their property portfolio to match current and projected future demand by designing data-driven tools that incorporate tenant preferences, market trends, and community needs.
  2. Supporting valuation teams in improving their assessment of the true value of properties by developing user-friendly systems that integrate real-time market data and local insights to provide accurate and transparent valuations.
  3. Assisting property managers in gaining a better understanding of changing demographics (and its future impact on the value of properties) by creating tools that analyze population trends and tenant behaviors to guide long-term investment strategies.
  4. Helping investors reduce investments considered high-risk by designing risk assessment frameworks that prioritize informed decision-making based on market insights and historical patterns.
  5. Empowering property managers to improve their understanding of the causes and locations of vacancies by developing intuitive analytics platforms that identify patterns, highlight root causes, and suggest actionable solutions to reduce vacancies.
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Industry #16
Retail

In the fast-paced retail industry, Design Thinking can transform operations by focusing on the needs of shoppers, employees, and business stakeholders. By enhancing omnichannel experiences, optimizing store operations, and aligning advertising with customer preferences, these initiatives improve customer satisfaction, drive revenue, and ensure operational efficiency.

  1. Helping retail teams improve omnichannel (seamless multi-channel) experiences by designing customer-centered systems that integrate online and in-store interactions, creating a frictionless shopping journey.
  2. Supporting store managers in improving store operations, including merchandise layout, reducing merchandise loss, and providing optimal staffing, by designing tools and processes that prioritize both customer convenience and staff efficiency.
  3. Assisting real estate and planning teams in determining optimal retail and distribution locations and providing better management of real estate by leveraging data-driven insights to align locations with customer demographics and accessibility needs.
  4. Helping category managers improve merchandise and category management by designing intuitive systems that analyze purchasing trends, ensure product availability, and align inventory with customer preferences.
  5. Empowering marketing teams to improve advertising effectiveness across all channels by designing personalized, data-driven campaigns that resonate with customers and maximize engagement.
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Industry #17
Telecommunications

In the telecommunications sector, Design Thinking focuses on creating solutions that prioritize customer satisfaction, employee well-being, and operational excellence. By addressing customer needs, innovating offerings, and improving network reliability, these initiatives help drive growth, resilience, and safety.

  1. Helping marketing and sales teams improve customer acquisition (including promotions optimization) by designing targeted, customer-centered promotional strategies that align with consumer preferences and behaviors.
  2. Empowering product development teams to create new and differentiated offerings by involving customers in the co-creation process to ensure the products meet their evolving needs and deliver unique value.
  3. Assisting network operations teams in maintaining and improving network quality of service and security by designing monitoring systems and protocols that prioritize both reliability and user privacy.
  4. Helping operations teams predict unusual events (e.g., weather) and manage repairs by designing predictive tools and workflows that ensure rapid response while minimizing disruptions to customers.
  5. Supporting supply chain and resource managers in optimizing their supply chain, equipment, and staff by developing intuitive, data-driven systems that streamline processes and enhance resource utilization.
  6. Helping safety teams improve worker safety by designing human-centered safety protocols, equipment, and training programs that prioritize the well-being and security of employees in all environments.
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Industry #18
Education and Research

In the education and research sector, Design Thinking focuses on creating solutions that address the needs of students, faculty, researchers, and alumni. By enhancing academic performance, streamlining operations, and fostering meaningful alumni engagement, these initiatives drive institutional excellence, impact, and sustainability.

  1. Helping academic support teams improve the academic performance of students by designing personalized learning experiences and support systems that address diverse learning styles and individual needs.
  2. Empowering administrators to measure and improve the impact of faculty by developing tools that provide actionable insights into teaching effectiveness, research contributions, and community engagement, while valuing faculty well-being.
  3. Assisting admissions teams in optimizing the determination of ideal student candidates for admissions by designing holistic evaluation processes that prioritize inclusivity and align with the institution’s goals and values.
  4. Supporting facilities teams in measuring utilization of facilities and optimizing their usage and maintenance by creating data-driven systems that ensure spaces meet the needs of students, faculty, and researchers efficiently.
  5. Helping research teams shorten time to research results and improve research effectiveness and the reputation of the organization by designing collaborative tools and processes that streamline workflows and amplify the impact of outcomes.
  6. Enabling alumni relations teams to improve alumni participation and financial support by designing personalized engagement strategies and platforms that strengthen the emotional connection between alumni and the institution.
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Industry #19
Legal Firms and Professional Services

In legal and professional services, Design Thinking focuses on the needs of clients, attorneys, and professional staff to create more effective, efficient, and innovative solutions. By enhancing case discovery, predictive analysis, and practice management while addressing staffing and service expansion, these initiatives drive client satisfaction, operational excellence, and firm growth.

  1. Helping legal and consulting teams enable faster discovery of past similar cases/engagements by designing intuitive, user-centered knowledge management systems that allow professionals to access relevant precedents and insights quickly.
  2. Supporting attorneys and analysts in providing better analysis of engagements to predict the likelihood of successful outcomes by creating tools that integrate historical data, client context, and expert input for more reliable predictions.
  3. Assisting practice managers in improving practice management, including tracking time and expenses, by developing user-friendly systems that simplify workflows, reduce administrative burdens, and ensure accurate record-keeping.
  4. Helping business development teams uncover demand for new services that can grow the firm by designing processes that analyze client needs and market trends to identify untapped opportunities for innovation.
  5. Empowering HR and operations teams to optimize staffing and skills based on current and projected future demand by developing predictive workforce planning tools that align talent with client needs and firm objectives.
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Reference

Böckle, M., & Kouris, I. (2023). Design Thinking and AI : A New Frontier for Designing Human‐Centered AI Solutions. Design Management Journal, 18(1), 20-31. https://doi.org/10.1111/dmj.12085

Chung, G., & Chung, D. (2018). WOW the Hospitality Customers: Transforming Innovation into Performance Through Design Thinking and Human Performance Technology. Performance improvement (International Society for Performance Improvement), 57(2), 14-25. https://doi.org/10.1002/pfi.21772

Clayton, M. C., Vijay, G., Indra, N., & Harvard Business, R. (2020). HBR’s 10 Must Reads on Design Thinking. Harvard Business Review Press.

Kan, S., Chung, D., & Chung, G. (2019). Customer Experience Transformation in the Aviation Industry: Business Strategy Realization through Design Thinking, Innovation Management, and HPT. Performance improvement (International Society for Performance Improvement), 58(1), 13-30. https://doi.org/10.1002/pfi.21823

Lam, D. W. (2019). Design Thinking Business Case Book 2019 (Vol. 1). Vocational Training Council, Business Discipline.

Lam, D. W. (2020). Design Thinking Business Case Book 2020 (Vol. 2). Vocational Training Council, Business Discipline.

Lam, D. W. (2021). Design Thinking Business Case Book 2021 (Vol. 3). Vocational Training Council, Business Discipline.

Stackowiak, R., & Kelly, T. (2020). Design thinking in software and AI projects: proving ideas through rapid prototyping. Springer.

Stefaniak, J. (2019). Creating Unlimited Business Opportunities for an Insurance Sales Force Through Design Thinking. In (pp. 287-304). IGI Global. https://doi.org/10.4018/978-1-7998-0054-5.ch015

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