Product innovation projects are typically more focused and shorter-term, centered on developing new products or enhancing existing ones to meet customer needs, differentiate in the market, or leverage technological advancements.
Outcome: The primary goal is successfully launching new products, services, or processes that provide value to customers. The outcomes are often measured regarding shot- to medium-term impacts such as sales, customer satisfaction, or customer acquisition and retention.
Duration: Due to their more focused scope, product innovation projects usually last between 3 to 6 months.
Scope: Product innovation projects focus on the creation or significant improvement of a product or service. They’re often confined to specific product teams or departments.
Staff Involvement: These projects involve product managers, designers, engineers, and sometimes sales and marketing teams. They may also involve customer feedback and testing.
Deliverables of Each Phase:
Track Record of Our Business (or Digital) Transformation Projects
In the past 7 years, we co-created measurable business results (revenue growth, profit margin, customer acquisition & retention rate) with hundreds of Hong Kong enterprises and organizations in aviation, banking, insurance, hospitality, retail, manufacturing, public service, and urban development sectors. We leave them with an innovation management system, co-creative working culture, and capable employees to continue to grow over the long haul.
