Design Thinking (Case) Video Library

This page’s official URL is www.DesignThinking.org.hk.

English Interface | 繁體中文介面 (最新推出)

We have curated a self-learning video collection that includes 138 videos. These videos are edited from the seminars we have hosted over the past five years, which were organized by government agencies, universities, certification bodies, and industry associations.

In these seminars, we acted as expert speakers and explained the execution models for applying design thinking in different fields. We analyzed global and local case studies and interviewed successful individuals in the innovation field.

Our library is organized into eight categories, each representing a specific industry or sector: Banking & Insurance, Hospitality & F&B, Retail, Professional Services, Social Services & ESG, Human Resources, Education, and Career Development.


Table of Contents

Introduction to Design Thinking
Module 0: Why Design Thinking Matters
Business Innovation
Module 1: Banking and Insurance Sectors
Module 2: Hospitality and F&B Sectors
Module 3: Retail Sector
Module 4: Professional Service Sectors
Social, Sustainability(ESG), and Human Resource Innovations
Module 5: Social, Sustainability(ESG), and Public Services
Module 6: Human Resource Innovation
Education and Career Development
Module 7: Education
Module 8: Career Development


Module 0: Why Design Thinking (DT) Matters

Design thinking is a method for problem-solving and innovation that encourages understanding issues from the user’s perspective, then iterating repeatedly through the following six stages (with over 100-set of execution techniques, tools and technologies) to find the best solution: Determine, Discover, Define, Develop, Deliver and Drive.

The importance of design thinking cannot be overlooked in various industries and categories. In banking and insurance, hotels and catering, retail, and other industries, design thinking can provide a more optimized customer experience to meet the ever-changing consumer demands. In professional services such as healthcare, law, etc., design thinking can help provide more humanized services to enhance user satisfaction. In social services and ESG, design thinking can help find more sustainable and impactful solutions. In human resources, education, and career development, design thinking can promote the creating of more personalized and feasible strategies and programs.

Overall, design thinking is a powerful tool that can help various industries and categories better understand and meet user needs, provide higher-quality products and services, and promote innovation and continuous improvement.

Traditional Design Thinking Method
001 Differences between “Design Thinking” and “Creativity Thinking”粵語
002 Basic Concept of the Design Thinking Method 粵語
003 Why are business executives interested in Design Thinking? English
004 How does Design Thinking help to create an HR Strategy? English
Data-Driven Design Thinking Model
(Design Thinking 3.0)
011 How to Multiply the Efficiency and Effectiveness of Design Thinking粵語
012 Ten Research and Featured Articles about Data-Driven Design Thinking粵語
013 The Snapshot of 10 Lastest Case Studies of Data-Driven Design Thinking粵語
014 How “Data” x “DT” Multify the Accuracy of Customer Need Identification 粵語
015 How to Use Digital Tools to Multiply the Efficiency of Innovation Projects粵語
Design Sprint Method
021 History and Overview粵語
022 Eight Major Execution Steps粵語
023 Four Types of Implementation Models粵語
024 Design Sprint x Digital Technologies粵語
025 Design Sprint x VR/AR Technologies粵語
Popular Aspects for Design Thinking
031 Design Thinking x Artificial Intelligence (AI)粵語
032 Design Thinking x EntrepreneurshipEnglish
033 Design Thinking x Project Management 粵語
034 Design Thinking x Future Skills粵語
035 Design Thinking x Boardroom Dynamics粵語
036 Design Thinking x Internet of Things (IoT)粵語
037 Design Thinking x Hackathon 粵語
038 How to use Design Thinking Ways to Create Breakthrough Business amid COVID-19粵語


Module 1: Banking and Insurance Sectors

Design thinking is primarily used to optimize the customer experience and create innovative products and services. For example, banks can use it to understand how customers interact with their services, thereby identifying areas for improvement. This might involve understanding customers’ experiences with ATMs, online banking, or counter services and figuring out how to make these experiences more seamless and enjoyable.

For insurance companies, it can help them better understand their customers’ needs, thus designing products that better meet their expectations. It emphasizes looking at the problem from the customer’s perspective, which can help businesses create solutions that genuinely meet the needs of their customers.

Banking
100 How Design Thinking Works for the Finance Service Sector粵語
101 HSBC: Digital Transformations through DT – User Experience Improvement粵語
102 BBVA: Creating Change through DT-based Digital Transformations 粵語
103 CTBC: Enhancing Customer Experience through Effective Digital Management粵語
104 Swissquote: Creating a Neobank through Design Sprint 粵語
105 How do Human-Centered Fintech innovations change the world? 粵語
Insurance
120 Design Thinking Practices for the Insurance Sector
121 How Digitalization Creates Unlimited Opportunities for the Insurance Sector 粵語
122 An HK Insurance Company: Enhancing 124% of Closing Rate in the Cold Market 粵語
123 How to conduct Human-Centered Digital Marketing for the Insurance Sector 粵語
124 MassMutual: Developing Youth Market Segment through Career Planning Strategies 粵語
125 Baloise: Promoting Home Insurance to Youth Market Segment 粵語
126 Prudential: Building Corporate Innovation Culture to Sustain Business Growth 粵語


Module 2: Hospitality and F&B Sectors

In these industries, Design Thinking can help businesses deeply understand customer needs and expectations and use this as a basis for providing better quality service. For example, hotels can use it to improve room design, provide a more convenient booking process, or deliver higher-quality customer service.

Catering businesses can use Design Thinking to optimize menu design, provide a more comfortable dining environment, or offer faster ordering and delivery services. It allows businesses to look at problems from the customer’s perspective, providing services that better meet customer needs.

Introduction
200 How Design Thinking Works for Hospitality 粵語
Hospitality Sector
201 Airbnb: Overcoming the challenging problems at the startup stage 粵語
202 Airbnb: Digital Transformations for Market Development amid COVID-19 粵語
203 Airbnb: Generating US$10 Million in Revenue Through Innovative Customer Experience粵語 | English
204 Uber Eats: Developed Intimate Delivery amid COVID-19粵語
205 Uber Eats: Developed Human-Centered F&B ServicesEnglish
206 HYATT: Creating new business opportunities amid COVID-19粵語
207 HK Airlines: Customer Experience TransformationEnglish | 粵語
208 Aviation Sector: Rebuilding Trust in POST-COVID Air-Travel Experience粵語
F&B Sector
231 Domino Pizza: How Domino’s Created Excellent Digital Services粵語
Expert Sharing
251 Human-Centered Approaches to Enhance the Airlines’ Business Effectiveness粵語
252 Re-Imaging Customer Experience through Design Thinking粵語


Module 3: Retail Sector

In the retail industry, design thinking can help businesses better understand consumer needs and behaviors, thus providing products and services that better meet their expectations. For instance, retailers can use it to understand how consumers find products in the store, how they decide to buy, and their expectations about product packaging, price, and quality.

Then, retailers can use this information to improve product displays, optimize pricing strategies, or provide better customer service. It helps businesses see problems from the consumer’s perspective, thus providing products and services that better meet consumer needs.

Case Studies
301 IKEA Created Innovative Advantage English
302 UNIQLO: Designed Empathetic Products & Services 粵語
303 PepsiCo: Reshaped Global Beverage Giant 粵語
304 Nike: How Swimwear Empowered Muslim Women to More Actively Participate in Sporting Events普通話
305 An HK Paper Manufacturer: Developed High-Profit Brand Products粵語
306 Powerful Retail Business Model amid COVID-19: Emotional Marketing Strategies粵語

Module 4: Professional Service Sectors

In these professional services, Design Thinking can help providers start from the user’s perspective, deeply understand their needs and expectations, and create higher-quality solutions. For example, the healthcare field can use it to improve patient experiences, including the design of hospital spaces, service processes, and even treatment plans.

In legal services, it can help lawyers better understand client needs, providing more personalized legal advice and solutions. In printing and packaging, it can create more appealing packaging designs by understanding consumer usage habits and brand identification. In security services, it can help providers start from the user’s perspective, providing safer, more convenient services.

Healthcare Sector
401 GE Healthcare: Creating Wonderful Patient Experience 粵語
402 Embrace: Saving Millions of Preterm Babies in Developing Countries English
403 Pillpack: Helping Chronic Disease Patients with Empathetic Innovation English | 粵語
404 MemoTV: Helping the Elderly Revive Their Old Memories 粵語
405 Reducing Parent’s Worries through Health Detecting System 粵語
Legal Sector
420 How Design Thinking Works for Legal Sectors English
421 Linklaters: Improve M&A Activities to Meet Clients’ Needs English
422 Telstra: How Telstra’s Internal Legal Team Saved 40,000 Hours English
Printing and Packaging
440 Design Thinking Practices for Printing and Packaging English
441 Breakhtough Publication Platform: Publishing 3.0 粵語
442 Developing Innovative and Sustainable Packaging Solutions 粵語
443: Creating Working Team’s Innovation Momentum and Innovation Culture 粵語
Security Services
460 Design Thinking for the Security Industry粵語
461 Progressive Wage Model (PWM) for the Singapore Security Industry 粵語
462 Certis: Developing Advanced Integrated Security Services 粵語
Others
481 How C2 International Developed Creative Event Management Services 粵語

Module 5: Social, Sustainability (ESG), and Public Services

In social services and ESG (Environmental, Social, and Governance), Design Thinking can promote more equitable and sustainable innovative solutions.

In social services, it can help service providers understand the real needs of community members, providing more effective services.

In the ESG field, it can help businesses better understand the impact of their operations on the environment, society, and governance and formulate more sustainable strategies.

Social Services
500 How Design Thinking Works for Social Innovation 粵語
501 CDIA: Children and Student Development in HK 粵語
502 SARDA: Rehabilitation Services for Drug Abusers 粵語
503 Mosi Mosi Lab: Creating a WOW Experience for Blinds 粵語
504 M2You: Distributing Anti-epidemic Materials to Disadvantaged Groups 粵語
505 Baptist Oi Kwan Social Service: Reinventing Social Innovation Practices 粵語
506 Third World Countries: Designing for Accessible Clean Water and Sanitation 粵語
Sustainability (ESG) and Public Services
550 Design Thinking for Sustainability Innovation and 17 SDGs 粵語
551 H&M: Developing Sustainable and Environmental Protection Products 粵語
552 CLP Power: Transforming into a People-centric Organization 粵語
553 Creating a Caring Experience for Passengers with Special Needs in Public Transportation 粵語
554 HK Urban Development: How to Renew the Kwun Tong Community and Preserve Their Culture粵語 | 普通話
555  Design Thinking and IoT Integration in Building Mexico SMART City Bicycle-Sharing NetworksEnglish

Module 6: Human Resource Innovation

In human resources, Design Thinking can help human resource practitioners better understand the needs and expectations of employees, thereby creating more humane work environments and welfare systems.

For instance, using Design Thinking to design employee training and development programs can enhance employee skills and productivity. It can also provide more innovative and efficient methods for recruitment and talent selection.

Introduction
600 Design Thinking for Human Resources Management 粵語
Case Studies
601 P&G China: Revamped their HR policies for Staff Retention 粵語
602 Cisco: In 24 hours, HR will Never Be The Same 粵語
603 Walmart: Building Gender Equity and Diversity Culture 粵語
604 Adidas: Building the Corporate Culture of Creating The New 粵語
605 Telstra Australia: Optimizing Onboarding Employee Experience for Graduate Trainees 粵語
606 A Property Developer: Building Transformation Momentum through WOW Employee Experience 粵語
607 An Insurance Company: Developing WOW Employee Experience for Breakthrough Sales Performance 粵語


Module 7: Education

The application of Design Thinking in education primarily manifests in creating teaching methods and curriculum designs more suitable for students.

Educators can better understand students’ learning needs and styles through design thinking, providing more engaging and effective teaching content.

Moreover, educators can also use it as a teaching method, teaching students how to solve problems and enhancing their innovative abilities and critical thinking.

Introduction
700 Design Thinking Method for Education 粵語
701 How Design Thinking Applied to the International Trend of High-Quality Education普通話
Case Studies
701 D-Lab: Creating Prosthetic and Assistive Technologies for The Developing Countries 粵語
702 VTC IVE: Enhancing the Learning Effective through WLA Programme 粵語
703 MinorMynas: Developing a User-friendly Children Learning Platform 粵語
Expert Sharing
704 Design For Change by Ms. Kiran Bir Sethi English
705 通過設計思維, 改善學習體驗 粵語
706 「設計思維 X STEM」教育在女校 粵語
707 如何運用虛擬課室和案例教學, 推動跨文化體驗和領導能力學習 粵語
708 設計思維如何成為教育改革的催化劑 粵語
709 Creative education needs to address both the heart and the mind English
710 Innovation in Growth Mindset for Education 粵語
711 如何踏出應用設計思維於教育的第一步? 粵語

Module 8: Career Development

Design thinking also has wide applications in career development, helping individuals create career plans that align with their needs. Firstly, through the Discover stage of self-reflection, individuals can deeply understand their interests, values, and abilities. Then, these understandings are defined as career planning goals.

Next, individuals can develop various career planning options and choose one or more options to create an initial plan. Finally, by testing and adjusting the plan, individuals can get a career plan that better meets their expectations. This method not only makes career planning more personalized but also better suits the individual’s actual needs.

Introduction
801 Design Thinking for Career Planning 粵語
802 Design Thinking for Career Development and Transformation粵語
Case Studies
811 How Martha Moore Promotes Female Athlete Empowerment & Gender Equality English
812 How Paula Davis Used Design Thinking to Reinvent Her Career (English Edition | 廣東語 版本)Eng | 粵語
813 How Jane Chan saved millions of preterm babies in third-world countries 粵語
814 How Joe Gebbia created an innovative sharing economy model for the hospitality industry 粵語
815 How Hillary Yip Developed an Online Educational Platform for HK’s Kids 粵語
816 How Kiran Sethi transferred her career from a Designer to an international Educator粵語
Expert Sharing
831 林偉強博士,香港設計中心 總監(策略發展)粵語
832 孫美妮女士,首席快樂官協會 創始人及執行主席粵語
833 黎嘉豪先生,Pet Space Group 行政總裁粵語
834 吳克儉院士(教育大學院士,前教育局局長)粵語
835 林小湛教授(英國皇家音樂院院士,香港影視明星)粵語
836 林偉雄院士(香港中文大學院士,中大校友評議會前主席)粵語
837 李潔蘭女士 (現任香港中文大學新亞書院校董,前寶覺中學校長)粵語
838 鄧哲平先生 (再生會董事局副主席)粵語
839 梁智軒博士 (香港教育大學文化與藝術學系助理教授)粵語
840 葉文謙先生 (Design For Change (DFC) 香港創辦人)粵語
841 陳呂令意校長 (首位生涯規劃及家長教育專家)粵語
842 唐文標律師 (職安培訓復生會永遠榮譽主席)粵語
843 尹繼賢博士 (香港教育裝備行業協會會長)粵語