Design Thinking (Case) Video Library

We have curated a self-learning video collection that includes over 100 videos. These videos are edited from the seminars we have hosted over the past 5 years. These seminars were organized by government agencies, universities, certification bodies, and industry associations.

In these seminars, we played the role of expert speakers and explained the execution models of applying design thinking in different fields. We analyzed global and local case studies and interviewed successful individuals in the innovation field.

Our library is organized into eight categories, each representing a specific industry or sector: Banking & Insurance, Hospitality & F&B, Retail, Professional Services, Social Services & ESG, Human Resources, Education, and Career Development.

Design thinking is primarily used to optimize the customer experience and create innovative products and services. For example, banks can use it to understand how customers interact with their services, thereby identifying areas for improvement. This might involve understanding customers’ experiences with ATMs, online banking, or counter services and figuring out how to make these experiences more seamless and enjoyable.

For insurance companies, it can help them better understand their customers’ needs, thus designing products that better meet their expectations. It emphasizes looking at the problem from the customer’s perspective, which can help businesses create solutions that genuinely meet the needs of their customers.

In these industries, Design Thinking can help businesses deeply understand customer needs and expectations and use this as a basis for providing better quality service. For example, hotels can use it to improve room design, provide a more convenient booking process, or deliver higher-quality customer service.

Catering businesses can use Design Thinking to optimize menu design, provide a more comfortable dining environment, or offer faster ordering and delivery services. It allows businesses to look at problems from the customer’s perspective, providing services that better meet customer needs.

In the retail industry, design thinking can help businesses better understand consumer needs and behaviors, thus providing products and services that better meet their expectations. For instance, retailers can use it to understand how consumers find products in the store, how they decide to buy, and their expectations about product packaging, price, and quality.

Then, retailers can use this information to improve product displays, optimize pricing strategies, or provide better customer service. It helps businesses see problems from the consumer’s perspective, thus providing products and services that better meet consumer needs.

In these professional services, Design Thinking can help providers start from the user’s perspective, deeply understand their needs and expectations, and create higher-quality solutions. For example, the healthcare field can use it to improve patient experiences, including the design of hospital spaces, service processes, and even treatment plans.

In legal services, it can help lawyers better understand client needs, providing more personalized legal advice and solutions. In printing and packaging, it can create more appealing packaging designs by understanding consumer usage habits and brand identification. In security services, it can help providers start from the user’s perspective, providing safer, more convenient services.

In social services and ESG (Environmental, Social, and Governance), Design Thinking can promote more equitable and sustainable innovative solutions.

In social services, it can help service providers understand the real needs of community members, providing more effective services.

In the ESG field, it can help businesses better understand the impact of their operations on the environment, society, and governance and formulate more sustainable strategies.

In human resources, Design Thinking can help human resource practitioners better understand the needs and expectations of employees, thereby creating more humane work environments and welfare systems.

For instance, using Design Thinking to design employee training and development programs can enhance employee skills and productivity. It can also provide more innovative and efficient methods for recruitment and talent selection.

The application of Design Thinking in education primarily manifests in creating teaching methods and curriculum designs more suitable for students.

Educators can better understand students’ learning needs and styles through design thinking, providing more engaging and effective teaching content.

Moreover, educators can also use it as a teaching method, teaching students how to solve problems and enhancing their innovative abilities and critical thinking.

Design thinking also has wide applications in career development, helping individuals create career plans that align with their needs. Firstly, through the Discover stage of self-reflection, individuals can deeply understand their interests, values, and abilities. Then, these understandings are defined as career planning goals.

Next, individuals can develop various career planning options and choose one or more options to create an initial plan. Finally, by testing and adjusting the plan, individuals can get a career plan that better meets their expectations. This method not only makes career planning more personalized but also better suits the individual’s actual needs.