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The Role of This Tool in the First Phase of the Design Thinking method
In the “Determining Major Changes and Challenges” phase, the purpose is to understand the broader context, identify key changes, and highlight challenges that are relevant to the problem. The “Extremes and Mainstreams” tool assists in this process by focusing on the spectrum of users.
“Extremes and Mainstreams” involves studying both extreme users (those who are on the outer edges of the user spectrum) and mainstream users (those who represent the majority). By investigating these two groups, teams can uncover needs that are not addressed or are inadequately addressed. This can lead to identifying major changes and challenges that present opportunities for innovative solutions.
It embodies the human-centered approach of Design Thinking as it focuses on understanding a wide range of users and their needs. By including both extreme and mainstream users, it ensures that solutions are designed with a broad spectrum of human needs and behaviors in mind.
Furthermore, the tool emphasizes empathy and understanding, core principles of the human-centered approach. It encourages teams to step into users’ shoes, understand their experiences and challenges, and use these insights to guide the design process. This ensures that the solutions developed are not only innovative but also meaningful and valuable to the users they are designed for.
The Procedure for Using This Design Thinking Tool
Step 1: Identify Users: Begin by identifying your user spectrum for the problem or project at hand.
Step 2: Select Extremes: Identify extreme users. These are users whose needs are unmet by current solutions or who use solutions in unique or unusual ways.
Step 3: Select Mainstreams: Identify mainstream users. These are your typical users who represent the majority of the user base.
Step 4: Conduct Research: Conduct interviews, observations, or other types of user research with both extremes and mainstream users to understand their needs, behaviors, and challenges.
Step 5: Analyze Findings: Analyze the findings to identify unmet needs, hidden opportunities, or challenges common to both extremes and mainstream users.
The Worksheet of This Tool
Remark:
In addition to the basic explanations and A4-resolution images provided by this website, InnoEdge’s Design Thinking and Innovation Management Tools series also includes A0-size high-resolution posters, digital worksheets that support simultaneous collaboration among multiple users, and an advanced version with integrated artificial intelligence-assisted analysis features.
These professional-level tools are designed to thoroughly enhance the efficiency and effectiveness of innovation management, helping business leaders maintain a significant competitive advantage in the rapidly changing business environment. If you need more detailed information, please get in touch with us or visit our official website: www.designthinking.tools.
