簡介:網店數量多如牛毛,要瞬間打動客人,絕非易事。用價格折讓贏得注意,往往導致割喉拼價。感動顧客、強化產品價值、提升線上體驗已成為網商新的思維。尤其在線上體驗,情感連繫的策略上,出現不少突破。哈佛商業評論文章已經証實,網購過程中,網店與顧客能達至全面的情感連繫,顧客願意付出額外5...
Feature Article Innovation and Performance Improvement Integration AuthorsGabriel Chung, Goldia KongFirst published 1...
Billy Seabrook, Global Head of Design at Citi, spoke at Design Driven NYC on May 10, 2016. Seabrook discussed his experience introducing use...
Stanford Center for Professional Development has launched two FREE online Design Thinking courses to public community in April and May of 20...
According to the research of Design Management Institute........ The most innovative companies in the world* share one thing in common....
Sep of 2015: How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO Just a few years ago, it wasn’t clear wh...
In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company’s revenue was flatl...
As a principal designer for GE Healthcare, Doug had been designing diagnostic imaging equipment for more than 20 years when he realized that...
Cindy Tripp joined P&G in 1988 on the Charmin Brand. In 1989 she was promoted to Assistant Brand Manager, Puffs and in 1992 she was prom...
Overview Winner of a 2013 ECCH Case Award describes Apple's approach to innovation, management, and design thinking. For several years, App...