This programme of IXL Winning in the New Normal is supported by Matching Grant Scheme (MGS) for Skills Upgrading under the Anti-epidemic Fund of HKSAR which covers 75% of the programme fee. Below is the 7 mins official introductions of MGS and the program.

There are 25 seats for the class in July of 2021. Seats are limited, the applications are arranged on a first come first served basis.


***Course Details (pdf version)***

***Online Registration***


Program Overview (Details)

Learning Outcomes (Details)

About the Program (Details)

Major Themes and Learning Focus (Details)

Trainer Team (Details)

6-month Technical Practicum (Details)

Team Practice Exercises and Assessment Criteria (Details)

Attendance, Certification and Class Arrangement (Details)

Programme code, Date and time, Venue, and Medium(Details)

Course fee and Targeted audiences (Details)

Enquiries and Registration (Details)


Program Overview

To stay competitive in the NEW Normal, companies need to analyze and identify their core business gaps and opportunities so as to adapt to the new markets directions and expand their businesses. 

This program uses an action-based approach of “IXL Center Winning in the NEW Normal Programme” and provides an online business simulator to help enterprises develop new revenue streams, go-to-market plan and business pivot solutions.

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Learning Outcomes

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About the Program

The programme spans over 5 weeks with an additional preparation and kick-off week to get started. The overall duration will be 80 hours. Around 70% of the time will be allocated for lectures with case studies as well as team coaching/mentoring, and 30% of the time will be allocated for group work, practice and online software exercises.

1.All teams should submit their exercises on time, which will be assessed by trainer 2.Participants are required to attend 75% of compulsory lectures so as to fulfill the programme attendance requirement 3.No attendance requirement for Team Practice Exercises and Team Coaching / Mentoring Sessions

Below is a visual presentation of the program rundown:

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Major Themes and Learning Focus

Week 1: Analyse the Business [Date: 5 to 9 Jul 2021]

Theme: Give the participants clarity around the business opportunities and gaps

Key Learning Outcome: 1.Onboarding of stakeholders (Programme Kickoff, onboarding, and alignment) 2.IT Training for software simulation 3.Business digital audit to understand the current state of business (Case for Change) 4.Mentor coaching to understand ‘What’s Next’ strategic focus from the business owners (For the the detailed class schedule, please click here)

Week 2: Improve Current Business (Part 1) [Date:  12 to 16 Jul 21 2021]

Theme: Create operational quick wins to energise and fix the core business

Key Learning Outcome: 1.Develop key stakeholder personas 2.Map their Journeys and identify pain points 3.Identify quick wins for fixing the core business (For the the detailed class schedule, please click here)

Week 3: Improve Current Business (Part 2) [Date: 19 to 23 Jul 21 2021]

Theme: Create operational quick wins to energise and fix the core business

Key Learning Outcome: 1.Prioritise digital solutions and identify key solutions 2.Create a primary action plan for solution implementation 3.Align on the budget for implementation of the prioritized solutions (For the the detailed class schedule, please click here)

Week 4: Create New Offerings (Part 1) [Date: 26 to 30 Jul 21 2021]

Theme: Develop new revenue streams to expand the business and capture lost customer demand

Key Learning Outcome:1. Identify & Priorities new business opportunities for the company 2. Develop Brochures and action plan for prioritized 3 options (For the the detailed class schedule, please click here)

Week 5: Create New Offerings (Part 2) [Date: 2 to 6 Aug 2021]

Theme: Develop new revenue streams to expand the business and capture lost customer demand

Key Learning Outcome: 1.Find partners to go faster to the market 2.Develop a go-to-market plan for the 3 prioritized options (For the the detailed class schedule, please click here)

Week 6: Programme Warp Up [Date: 9 to 11 Aug 2021]

Theme: Design the implementation and investment plan

Key Learning Outcome: 1.Develop a communication strategy and plan to activate demand 2.Develop a consolidated implementation plan for solutions 3.Outline the investment plan with ROI 4.Create a business case highlighting key recommendations (For the the detailed class schedule, please click here)

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Trainer Team (For the the details, please click here)

Mr. David Chung

David has more than 20 years of experience in management consulting of business transformation, innovation management, and design thinking across different sectors. He is the partner of IXL Center in Hong Kong.

Dr. Hitendra Patel, Managing Director, IXL Center

Dr. Patel was a co-founder of Monitor Group’s Innovation Practice and was responsible for Asia and Latin America. Prior to Monitor, he was a senior manager at Arthur D. Little. As a management consultant, he has made lasting impact with all types of companies by helping them identify new engines for growth and develop their own capacity to innovate. 

Mr. Rohan Sakpal, Country Managing Director, IXL Center Asia

Mr. Sakpal is an experienced management consultant, MBA from Hult International Business School and MSEM from Tufts University, Rohan is currently working as Country Managing Director, Asia & Mauritius Operations at IXL Center, Cambridge, USA. He has worked with over ten fortune 500 companies globally helping them identify new growth opportunities to bridge the future growth gaps. 

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6-month Technical Practicum

After completion of the programme, participants will use an online stimulation platform for 6 months as technical practicum to develop the customer-engaged, high business return and quickly business solutions for their real businesses.

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Team Practice Exercises and Assessment Criteria

All participants will work in teams and will be assessed through their team practice exercises as below. Further guidelines will be provided by trainer.

Week 2: A team presentation with 2-page worksheet of Persona with user journey map

Week 3: A team presentation with 2-page worksheet of a plan to fix core business

Week 4: A team presentation with 2-page worksheet of a plan to breakthrough business

Week 5: A team presentation with 2-page worksheet of an execution plan of solution 

Week 6: A team presentation with 2-page worksheet of a business case with financial plan

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Attendance, Certification and Class Arrangement

Participants have to fulfil 75% attendance rate of the COMPULSORY sessions.

A Certificate of Completion will be awarded to participants who have obtain the passing rate and fulfill 75% attendance rate of the compulsory sessions.

The first compulsory class will be delivered at the HKPC Building which is subject to change depending on the development of pandemic in Hong Kong. Participants will be notified before class commencement.

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Date and time, Venue, and Medium

Date: 5 Jul 21 – 11 Aug 2021 (Plus 6-month tech practicum)

Venue: HKPC Building and Online Broadcast

Medium: Cantonese and English

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Course fee: HK$2,110

Targeted audiences: Executive and management of companies looking for business improvement, continuity, transformation, change and process re-engineering

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Enquiries and Registration

Option 1: Online Registration

Option 2: Mr. Ken Cheung, HKPC Academy | Tel: 2788 6536 | Email: kencheung@hkpc.org

Option 3: Mail the crossed cheque with payee name “Hong Kong Productivity Council” (in HK dollar) and the application form should be mailed to HKPC Academy, Hong Kong Productivity Council, 3/F, HKPC Building, 78 Tat Chee Avenue, Kowloon (attention to Mr. Ken CHEUNG). Please indicate the course name and course code on the back of the cheque and envelope. Enrolment form can be downloaded at https://www.home.hkpcacademy.org/enrollment/

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***Online Registration***

***Course Details (pdf version)***