First Round Review: How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business

In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company’s revenue wa...

RETAIL Sector: Creating a competitive edge through irreplaceable caring experience

Industry: Retail Background of Client: One of the largest retail store chains in Hong Kong Business unit involved: Marketing depart...

PAPER Sector: Transforming price-driven into value-driven business practices for sustainable business growth

Industry: Paper Background of Client:  A paper manufactures Business unit involved: Major local offices in the Asia-Pacific region ...

TEDx : Transforming healthcare for children and their families

As a principal designer for GE Healthcare, Doug had been designing diagnostic imaging equipment for more than 20 years when he realiz...

Northwestern Global Anthem: How P&G is Using Design Thinking as a Competitive Advantage

Cindy Tripp joined P&G in 1988 on the Charmin Brand. In 1989 she was promoted to Assistant Brand Manager, Puffs and in 1992 she w...

HBR Case Studies: Design Thinking and Innovation At Apple

Overview Winner of a 2013 ECCH Case Award describes Apple's approach to innovation, management, and design thinking. For several yea...