The Chief Marketing Officer (CMO) Forum of “Design Thinking for Innovative Marketing Ideas” was held on 6 August 2022. The forum was co-organized by CityU EMBA Program & DesignThinkers Academy Hong Kong. It was supported by the Hong Kong Institute of Marketing (HKIM) and the EMBA Association of CityU.

The forum was kick-off by DAVID Chung Tai-Wai, Co-Founder of DTA HK, and the opening remark was conducted by Dr. Michael Chan, Honorary Chairman of HKIM.

Three outstanding speakers, Henry Yeung (Product Marketing Director, CITIC Telecom CPC), Ben Wong (Head of Digital Distribution Asia, Sun Life), and Alan Cheung (Founder & Managing Director, TML Apparel Limited), shared their recent projects about Design Thinking for B-to-C, B-to-B, and CSV-based Marketing.

The forum was kick-off by Mr. David Chung, Co-Founder, Designthinkers Academy Hong Kong and China
The opening remark was conducted by Dr. Michael Chan, Honorary Chairman, Hong Kong Institute of Marketing
The case sharing of “A journey from Design Thinking & Strategic Marketing to unlimited social selling opportunities” was conducted by Mr. Ben Wong, Head of Digital Distribution, Asia, Sun Life
The case sharing of “Transform Invisible Services to Tangible & Valuable Services for Enterprise Customers – Innovative Product Marketing on ICT Services” by Mr. Henry Yeung, Product Marketing Director, CITIC Telecom CPC
The case sharing of “Impact Venture Builder – an Innovative & Sustainable Business and Marketing Models to seize emerging opportunities with purpose” was conducted by Mr. Alan Cheung MH, Chairman of TML Apparel Limited (A member of Grandion Group)
The panel discussion was led by Mr. David Chung, Co-Founder, Designthinkers Academy Hong Kong and China
From left to right on the first row: Dr. Gladys Lam (Adjunct Professor of CityU HK, Module Leader of EMBA Module “Innovations in Marketing”), Mr. David Chung (Co-Founder, Designthinkers Academy Hong Kong and China), Mr. Ben Wong (Head of Digital Distribution, Asia, Sun Life), Mr. Henry Yeung (Product Marketing Director, CITIC Telecom CPC), Mr. Alan Cheung MH (Chairman of TML Apparel Limited (A member of Grandion Group)), and Dr. Michael Wong (EMBA Director and Associate Professor of Finance at City University of HK)

About DesignThinkers Academy Hong Kong and InnoEdge Consulting

DesignThinkers Academy (DTA) is one of the global leading Design Thinking (DT) training institutes. It represents 25 countries and has developed over 75,000 Design Thinkers for hundreds of top-notch companies. DTA Hong Kong aims to provide a world-class innovation model with localized practices. Innoedge Consulting Limited is the major shareholder of DesignThinkers Hong Kong Limited, we operate the training services of DesignThinkers Academy in the Hong Kong region.

RELATED ARTICLESMORE FROM AUTHOR