第二部份: 數據驅動的設計思維的「全球報導與專題文章」(國際 | 香港)
第三部份: 數據驅動的設計思維的「企業個案」(國際 | 香港)
第一部份: 線上報名(只限100位): https://us02web.zoom.us/webinar/register/WN_p5w51Wk_ScGYYcG6xX1QaA
第一部份: 研討會內容 (pdf板本)
線上報名(只限100位): https://us02web.zoom.us/webinar/register/WN_p5w51Wk_ScGYYcG6xX1QaA
第二部份: 數據驅動的設計思維的最新「全球報導與專題文章」
Global News
(1) Forbes: Design Thinking And Data: The New Power Couple Of 2022
(2) Forbes: A Data-Informed, Design Thinking Approach For User Retention
(3) Forrester: Design Thinking Can Deliver An ROI of 85% Or Greater | 45-page research report
(4) MIT Management Review: From Data to Wisdom: Novo Nordisk’s Tonia Sideri
(5) Technovation: Data in design: How big data and thick data inform design thinking projects
(6) CIO Journal: Design thinking: The secret to digital success
(7) FinTech Futures: Data-driven design thinking helps banks drive revenue
Hong Kong News
(8) South China Morning Post (Sep 2022): A reimagined bank in a post-pandemic world means DBS Hong Kong is well positioned as the ‘best bank in Hong Kong
(9) South China Morning Post (Apr 2021): Creating a brand-new customer experience of mobile banking
(10) South China Morning Post (Jun 2020): How design thinking’s user-centric approach helps Hong Kong embrace a cashless future
第三部份: 數據驅動的設計思維的「企業個案」
Global Cases
(1) HSBC: The art of UX design in Financial Services
(2) Airbnb: Behaviourally Designed: How Airbnb Uses Design Thinking For Better Outcomes
(3) Samsung: Design thinking – How to respond smartly to VUCA World
(4) JP Morgan Chase: Digital Experience Design
(5) Amazon: The Design Theory Behind Amazon’s $5.6 Billion Success
(6) DBS Bank: Driving digital transformation through Partnership
(7) Uber: How We Design on the UberEATS Team
(8) Google: How Google Makes Design Sprints
Hong Kong Cases
(9) A Canada Insurance Company: Creating Unlimited Business Opportunities for an Insurance Sales Force (Our case study)
(10) A Singapore Bank: Creating a memorable experience to retain valued customers (Our case study)
