Our Design Thinking Experts, Mr. David Chung (Managing Partner), Ms. Flora Chan (Partner), and Mr. Paul Lee (Senior Consultant), were invited by the Department of Management and Marketing of the Hong Kong Polytechnic University (PolyU) to co-produced the English Design Thinking case studies of Embrace innovations, Pillpack (by Amazon Pharmacy) and IKEA for the Introduction to Innovation and Entrepreneurship through Design Thinking Program.

In addition, Dr. Vincent Leung of the Department of Management and Marketing of PolyU conducted two online interviews with Mr. David Chung and Ms. Flora Chan. The interviews were about Design Thinking for Business Executives and Human Resources Professionals.


Topic: Why are business executives and educators interested in learning Design Thinking

Speakers: Dr. Vincent Leung and Mr. David Chung

Duration: 5-min


Topic: How may Design Thinking help to create HR Strategy?

Speakers: Dr. Vincent Leung and Ms. Flora Chan

Duration: 4-min


Topic: Embrace innovations: Embrace innovations: Saving Millions of Lives of Preterm Babies in Developing Countries

Speakers: David Chung, InnoEdge Consuling

Duration: 15-min


Topic: Pillpack: Helping Millions of Chronic Disease Patients with Empathetic Innovation

Duration: 8-min

Speakers: Mr. Paul Lee, InnoEdge Consuling


Topic: IKEA

Speakers: Ms. Flora Chan, InnoEdge Consuling

Duration: 10-min


(from left to right) Mr. David Chung, Managing Partner, InnoEdge Consulting, and Dr. Vincent Leung, Professor of Practice (Marketing)
(from left to right) Ms. Flora Chan, Partner, InnoEdge Consulting, and Dr. Vincent Leung, Professor of Practice (Marketing)
(from left to right) Mr. Paul Lee, Senior Consultant, InnoEdge Consulting, and Dr. Vincent Leung, Professor of Practice (Marketing)