TEDx : Transforming healthcare for children and their families

As a principal designer for GE Healthcare, Doug had been designing diagnostic imaging equipment for more than 20 years when he realiz...

Northwestern Global Anthem: How P&G is Using Design Thinking as a Competitive Advantage

Cindy Tripp joined P&G in 1988 on the Charmin Brand. In 1989 she was promoted to Assistant Brand Manager, Puffs and in 1992 she w...

HBR Case Studies: Design Thinking and Innovation At Apple

Overview Winner of a 2013 ECCH Case Award describes Apple's approach to innovation, management, and design thinking. For several yea...