We are one of the market leaders in Design Thinking in Hong Kong. The Business Discipline of Vocational Training Council (VTC) invited us to publish our Five Design Thinking projects in their Design Thinking Business Casebook 2019.
We successfully guided an airline in launching the world’s first service tailored specifically for musician passengers, achieving a near-perfect customer satisfaction rate for this innovative offering. Additionally, their passenger growth rate significantly exceeded the industry average of 7.5%. This successful project was documented in the international management journal Performance Improvement on September 14, 2018.
InnoEdge Consulting is the official strategic training partner of the Hong Kong Institute of Vocational Education (a member of the Vocational Training Council), and we have decided to equip working professionals and students with the required skills for the 21st century.
Design Thinking Double Diamond Innovation Framework
The project is guided by the Design Thinking Double Diamond Model, a structured innovation framework that emphasizes both divergent and convergent thinking. The process begins by clearly determining and identifying key challenges, followed by deep discovery and definition of user needs. It then progresses to developing and delivering innovative solutions that create meaningful, measurable impact.
The English edition of the case study
Download the pdf version of this case study (English)
The Traditional Chinese edition of the case study
Download the pdf version of this case study (繁體中文)
The Simplified Chinese edition of the case study
