To maximize the ROI of transformations, we have helped enterprises to innovate their business models, products, and services to generate breakthrough results, including revenue, profit, market share, customer acquisition & retention, and employee engagement.

To enhance the success rate of transformations, we have developed the best practices of Design Thinking and innovation management for six industries: aviation, banking, hotel, insurance, retail, and OEM.

Summary of our successful case of an OEM company:


OEM (Original Equipment Manufacturer)

Background of client:

One of the major paper manufacturers in Hong Kong

Business Challenges:

The semi-finished or white label product manufacturers experienced high pressure from the brand owners. They were expected to cut their production prices, shorten production time, decrease the minimum order quantity, but to deliver high-quality products.

That led to the operation cost increase, and profit decrease sharply. Due to such harsh conditions, many manufacturers had to move to backward counties to keep operation costs low.

Challenge Statement of the Transformation Project:

How to transform the business from OEM(Original Equipment Manufacturer) to OBM (Own Branding & Manufacturing)

Types of Transformations: 

Business Model Transformation and Product Transformation

Duration of Project:

24 months

Strategies for Transforming Business & Resolving Challenges

We transformed white label products to iconic branded products to meet hidden or unmet demands of specific market segments. We built up a unique marketing & sales channel to engage end-consumers directly.

Key Performance Indicator(s) of the Project:
  • Brand Awareness
  • Profit
Breakthrough Business Results

Self-developed branded products launched successfully, and the gross profit of these products increased over 10 times.