To maximize the ROI of transformations, we have helped enterprises to innovate their business models, products, and services to generate breakthrough results, including revenue, profit, market share, customer acquisition & retention, and employee engagement.
To enhance the success rate of transformations, we have developed the best practices of Design Thinking and innovation management for six industries: aviation, banking, hotel, insurance, retail, and OEM.
For helping HK enterprises to build their global brands in innovation, it is our honor that, in 2018 and 2019, we have been invited by an international business journal and a world-class management book to publish three local projects with breakthrough results.
Summary of our successful case of a hotel:
- Industry & Background of Enterprise
- Business Challenges and Challenge Statement of Project
- Project Scope
- Transformation Strategies and Business Results
- International Recognition
Background of client:
One of the most recognized hotels in Hong Kong, which was established in 1957
During an economic downturn, the majority of hotels not only provided free meals but also lowered their room rate drastically to attract travelers. Such measures created bloody price wars in the industry, and the hotels’ profit dropped dramatically.
Challenge Statement of the Transformation Project:
How to create WOW customer experience by fulfilling unmet, hidden and potential market demands
Types of Transformations:
Business Model transformation and Service transformation
Duration of Project:
Strategies for Transforming Business & Resolving Challenges
Extended beyond only fulfilling their basic needs of foods and accommodations of the travelers, we have co-created with the hotel management seamless experiences of sightseeing, shopping, playing, dining & living for their customers.
Key Performance Indicator(s) of the Project:
- Revenue Growth
- Revenue Per Available Room
Breakthrough Business Results
We were invited by an international business journal, International Society for Performance Improvement (ISPI), to publish this successful transformation project with breakthrough business results in 2018.
For the details of our international publication of this case, please click below link: