Summary of our successful case of a hotel:
- Industry & Background of Enterprise
- Business Challenges and Challenge Statement of Project
- Project Scope
- Transformation Strategies and Business Results
- International Recognition
Background of client:
One of the most recognized hotels in Hong Kong, which was established in 1957
During an economic downturn, most hotels not only provided free meals but also drastically lowered their room rate to attract travelers. Such measures created bloody price wars in the industry, and the hotels’ profits dropped dramatically.
Challenge Statement of the Transformation Project:
How to create WOW customer experience by fulfilling unmet, hidden, and potential market demands
Types of Transformations:
Business Model transformation and Service transformation
Duration of Project:
Strategies for Transforming Business & Resolving Challenges
Extended beyond only fulfilling their basic needs of food and accommodations of the travelers, we have co-created with the hotel management seamless experiences of sightseeing, shopping, playing, dining & living for their customers.
Key Performance Indicator(s) of the Project:
- Revenue Growth
- Revenue Per Available Room
Breakthrough Business Results
We were invited by an international business journal, International Society for Performance Improvement (ISPI), to publish this successful transformation project with breakthrough business results in 2018.
For the details of our international publication of this case, please click the below link:
Our Proven Track Record in other Sectors
To maximize the ROI of transformations, we have helped enterprises to innovate their business models, products, and services to generate breakthrough results, including revenue, profit, market share, customer acquisition & retention, and employee engagement. To enhance the success rate of transformations, we have developed the best practices of Design Thinking and innovation management for 8 aspects: aviation, banking, hotel, insurance, retail, public transport, manufacturing, and community development.