Cindy Tripp joined P&G in 1988 on the Charmin Brand. In 1989 she was promoted to Assistant Brand Manager, Puffs and in 1992 she was prom...
Design Thinking(DT) is one of the global recognized innovation tools and Harvard Business Review introduced DT three times in the last three...
What is design thinking? In a nutshell it is the belief that by starting with a goal, understanding the customer’s empathetic drivers and co...
As a principal designer for GE Healthcare, Doug had been designing diagnostic imaging equipment for more than 20 years when he realized that...
According to the recent featured article,This McKinsey study of 300 companies reveals what every business needs to know about design for 201...
In 2009, Airbnb was close to going bust. Like so many startups, they had launched but barely anyone noticed. The company’s revenue...
Sep of 2015: How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO
Just a few years ago, it wasn’t clea...
Overview
Winner of a 2013 ECCH Case Award describes Apple's approach to innovation, management, and design thinking. For several years, Appl...
Billy Seabrook, Global Head of Design at Citi, spoke at Design Driven NYC on May 10, 2016. Seabrook discussed his experience introducing use...
Don Relyea, CXO of the BBVA Dallas Creation Center and Global Head of IP, discussed design thinking and the benefits of creating a...